Is scary pumpkin profitable to sell on Amazon United States?

The niche generates $9K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +161.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the scary pumpkin niche?

14 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in scary pumpkin?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 7.3% — above our launch gate.

When does demand for scary pumpkin peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 95.3× the quietest.

What does it cost to enter the scary pumpkin niche?

Listings span $12.51–$231.34; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.

scary pumpkin

Worth a look

Shows demand growing +161.6% this quarter, but a small market ($9K/yr) keeps it on the watch list.

Growth

Incredible+161.6%

90-day search growth — must beat 0% to launch

Review moat

Great114.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$61.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$12.51–$231.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, scary pumpkin is a $9K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

scary pumpkin market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $31K–$46K; units × avg price
Conversion rate: 0.3%
Avg BSR: #8,007
Page quality: 0%
Prime: 47%
Sponsored: 35%
Out of stock: 49.1%
Avg brand age: 31 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

31%

Entehaus17%
Spirit Halloween17%
ORIENTAL CHERRY13%
Ghoulish Productions11%
Minhe5%
WeDoSoy5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +161.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 95.3×

Open Trend

Top scary pumpkin search terms

pumpkin animatronic9K/yr +90.0%0.1% conv.
scary pumpkin decorations20K/yr +778.9%0.0% conv.
scary pumpkins11K/yr +101.9%0.2% conv.
scary pumpkin8K/yr +176.3%0.0% conv.
scary jack o lantern4K/yr +193.1%0.0% conv.

All search terms

Top scary pumpkin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halloween Animatronics Swinging Pumpkin Hanging Animated Decorations with Motion Sensor Creepy Sound Scary Move Light Up Eyes Haunted Decor Horror Spooky Prop for Indoor Outdoor Yard Lawn

Entehaus$68.274.0★59 rev

Halloween Decorations Outdoor - 6 Ft. Large Animated Root of Evil Prop with Spooky Sound - Sound & Touch Activated Sensor - Animatronic Scary Props Decor for Home Party Indoor Outside Yard Decoration

ORIENTAL CHERRY$50.124.0★997 rev

Ghoulish Productions Jack OLantern Pumpkin Decorative. Pumpkin Latex Decorations for Home Halloween Pumpkin Decorations. Pumpkins Line

Ghoulish Productions$30.584.8★6 rev

Minhe Halloween Animatronic Scary Pumpkin Head Light-Up Voice-Activated Horror Prop 21Cm Plastic Decoration For Indoor Outdoor Yard Haunted House Display

Minhe$33.730.0★0 rev

59 Halloween Hanging Animatronics Pumpkin Decoration with Sound Activated Glowing Eyes Spooky Sounds and Motion - Perfect for Halloween Haunted House Prop Dcor Indoor/Outdoor Display Lawn Party

WeDoSoy$30.164.1★45 rev

Newest

by launch date

Minhe Halloween Animatronic Scary Pumpkin Head Light-Up Voice-Activated Horror Prop 21Cm Plastic Decoration For Indoor Outdoor Yard Haunted House Display

Minhe$33.730 rev

4mo ago

Halloween Scary Pumpkin Decoration Flesh Face Design PLA Material 18x10.5 Inch Hand-Painted Indoor Outdoor Display

Generic$65.610 rev

10mo ago

Spirit Halloween 6 Ft 8 In The Lantern Keeper Animatronic Scary Outdoor Decoration Animated Prop Pumpkin Scarecrow Multicolor

Spirit Halloween$231.341 rev

11mo ago

Resin Thanksgiving Day Pumpkin Lantern Skull Figurines with LED Lights Spooky Jack O Lantern Statue for Indoor & Outdoor Halloween Decor Table Centerpiece for Living Room Bedroom Party Yard

KEEYOYOBE$12.5118 rev

1y ago

Spirit Halloween Light-Up Talking Pumpkin Animated Prop Indoor and Porch Halloween Dcor Motion-Activated Prop Multi Color

Spirit Halloween$44.393 rev

1y ago

What buyers say about scary pumpkin

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Affordable”

Assembly/Installation25%

“Easy to assemble”

Audio Quality25%

“the sound effects function as advertised”

Fun/Entertainment Experience13%

“Halloween greatness”

Quality-Overall13%

“Very good quality”

What buyers complain about

Size-Overall33%

“Its not huge”

Durability28%

“I had to return two of these after both broke at the same spot”

Strength17%

“Not very sturdy one year head broke”

Quality-Overall11%

“very poor quality”

Material Quality11%

“Cheap materials, very poor quality”

Top return reasons

Defective Material/Parts32%

Size-Overall14%

Functionality-Overall11%

Quality-Overall11%

Cleaning Modes7%

Advertised Vs Actual Product7%

Scratch Resistance7%

Instructions/User Manual/Troubleshooting4%

Value For Money4%

Battery Life4%

Common questions

Is scary pumpkin profitable to sell on Amazon United States?: The niche generates $9K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +161.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the scary pumpkin niche?: 14 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in scary pumpkin?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 7.3% — above our launch gate.
When does demand for scary pumpkin peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 95.3× the quietest.
What does it cost to enter the scary pumpkin niche?: Listings span $12.51–$231.34; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.