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Scary Clown

Maybe

The top 5 brands take only 28% of clicks. But buyers convert on only 0.6% of searches, so Scary Clown is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$53K/yr262K searches / yr
90-day growth
+94.2%search demand this quarter
Competition
21%top-5 click share · 62 brands · 100 sellers

Flapen Score

Scary Clown against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Scary Clown is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scary Clown market on Amazon at a glance

Shoppers on Amazon United States searched for Scary Clown 262K times last year and spent an estimated $53K. The top 5 brands take 28% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +94.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+94.2%
Conversion, latest week
0.6%
Market size, estimated
$53Ka year
Peak month
October53.8× the quietest month
Top search term
clown decorations28K searches a year

02 · Price

A sale here is worth $34.22.

Listings sell for $34.22 on average, from $6.23 to $299.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $34.22 that is $0 to $3K a year per listing.

Average price
$34.22inside the $15 to $100 sweet spot
Price range
$6.23–$299.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 52.0% of listings are out of stock. The average listing ranks #8,957 within Outdoor Holiday Decorations. It carries 266 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
86%
Out of stock, average day
52.0%
Average rank
#8,957in Outdoor Holiday Decorations
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
76

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Scary Clown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

100

Top-5 brand share

28%

Top 20: 67%

Top-5 click share

21%

Top 20: 55%

Open market

69%

  • Brand 110%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Scary Clown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 53.8×

Search terms

Top Scary Clown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown decorations28K/yr
  • clown halloween decorations45K/yr
  • halloween clown23K/yr
  • halloween clown decorations29K/yr
  • scary clown decorations29K/yr
  • creepy clown13K/yr
  • halloween clowns11K/yr
  • creepy clown decorations16K/yr
  • clown decorations halloween21K/yr
  • scary clowns7K/yr

Reviews and returns

What reviews say buyers love and hate about Scary Clown

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Its size is pretty big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scary Clown questions

Answered from the same tracked data.