scarecrow
Worth a lookShows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+154.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$29.36avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$8.51–$119.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,272.93avg incumbent reviews — the moat a new listing must climb
Market size
Good$327K$327K/yr · 845K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, scarecrow is a $327K/yr Amazon United States market (845K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 68/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
scarecrow market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $367K–$440K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #662
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 79%
- Out of stock
- 42.8%
- Avg brand age
- 36 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
31
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
47%
Top 20: 90%
Open market
35%
- LarpGears20%
- Hausse13%
- Ugold11%
- ZAUGONTW8%
- Hedoc7%
- Wanseshyi6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +154.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 21.4×
Top scarecrow search terms
- scarecrow for garden110K/yr
- scarecrow211K/yr
- espantapjaros27K/yr
- garden scarecrow15K/yr
- scare crows for garden8K/yr
- garden scarecrows for outside11K/yr
- scare crow20K/yr
- scarecrows37K/yr
- outdoor scarecrows23K/yr
- scarecrows for outside228K/yr
Top scarecrow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LarpGears Halloween 7.5 Feet Height Pumpkin Scary Scarecrow Ghost Decorations for Outdoor with Metal Stand Scarecrow Ghost Decor Flying Halloween Decorations for Garden and Yard
LarpGears$49.044.2★134 rev
ZAUGONTW 6 PCS Halloween Scarecrow Decorations - Outdoor Fall Harvest Standing Scarecrow for Garden Home School Yard Porch Thanksgiving Decor
ZAUGONTW$11.374.1★369 rev
Hausse 10 Pack Reflective Pinwheels with Stakes (Assembly Required) Extra Sparkly Pin Wheel for Garden Decor Bird Repellent Devices Deterrent to Scare Birds Away from Yard Patio Farm
Hausse$13.193.5★6,420 rev
Ugold Solar Powered Garden Owl with Motion Detection Rotating Head Realistic Hoots and Silent Mode Outdoor Statue and Sculpture Owl Decoration for Home Garden Patio and Lawn
Ugold$35.973.9★506 rev
Hedoc 2 Pack Fake Owl Decoys to Scare Birds Away Rotating Head Bird Deterrents Nature Enemy Scarecrow Plastic Statues Pest Repellent for Gardens and Patios
Hedoc$23.793.8★3,203 rev
Newest
by launch date
Hanging Bird Scare Reflective Devices Double-Sided Highly Reflective Bird Deterrents Shiny Scarecrow Shape Reflectors with Bell to Scare Birds Away from Yards Patios and Farms (Silver + Red)
Wanseshyi$10.014 rev
Hanging Bird Scare Reflective Devices Scarecrow Highly Reflective Bird Deterrents Double-Sided Reflectors Keep Birds Away for Garden Orchards Patio Yard (Scarecrow)
Wanseshyi$9.965 rev
60 Scarecrow with Crow on Pole Set of 2
Worth Imports$47.3216 rev
Owl Decoys to Scare Birds Away 2 Pack BobbleHead Fake Owls Plastic Scarecrow Bird Deterrent Nature Enemy Scarecrow Plastic Owl Statues Garden Decor Statues for outside Patio Lawn Yard Decoration
WonderField$22.65358 rev
Glintoper Plastic Fake Owl Wagging Head Outdoor Statues 16.5 inch Bird Scarecrow Horned Decoy Bird Deterrents Scary Birds Away Nature Enemy Pest Repellent for Outdoor Garden Yard Protectors
Glintoper$17.51195 rev
Trending
90-day click momentumHanging Bird Scare Reflective Devices Double-Sided Highly Reflective Bird Deterrents Shiny Scarecrow Shape Reflectors with Bell to Scare Birds Away from Yards Patios and Farms (Silver + Red)
Wanseshyi$10.013.4★
Whirligig Spinner Crow Scarecrow Fun Vibrant Wind Spinner Weather-Resistant Garden Decor Durable & Lightweight for Yards Patios and Gardens - Eye-Catching Outdoor Decoration
Premier Kites$38.404.6★
Hanging Bird Scare Reflective Devices Scarecrow Highly Reflective Bird Deterrents Double-Sided Reflectors Keep Birds Away for Garden Orchards Patio Yard (Scarecrow)
Wanseshyi$9.963.8★
Ugold Solar Powered Garden Owl with Motion Detection Rotating Head Realistic Hoots and Silent Mode Outdoor Statue and Sculpture Owl Decoration for Home Garden Patio and Lawn
Ugold$32.244.0★
THQZLH Scarecrow Windsock - Unleash the Power of the Wind with Heavy Duty Outdoor Wind Socks!
THQZLH$15.934.5★
What buyers say about scarecrow
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is solid for the price”
“As described”
“Good value”
“Keeps the critters away”
“Easy set up”
“Easy to put out AND it works”
“attractive and functional”
“Perfect fit”
“it holds it nicely”
“they have held up very well”
What buyers complain about
“no results”
“Annoying to assemble”
“no quality control”
“Very big”
“Cheap”
“broke within a few days”
“Does not work for pests”
“Bad instructions”
“Poor solar charge”
“Makes the noises”
Top return reasons
Common questions
- Is scarecrow profitable to sell on Amazon United States?
- The niche generates $327K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +154.2%. Flapen's verdict: Worth a look (68/100).
- How competitive is the scarecrow niche?
- 21 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in scarecrow?
- Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.3%.
- When does demand for scarecrow peak?
- Demand peaks in Sep–Oct; the busiest month runs 21.4× the quietest.
- What does it cost to enter the scarecrow niche?
- Listings span $8.51–$119.17; the average listing price is $29.36 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.