scalloped umbrella outdoor patio
Worth a lookShows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+150.3%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Review moat
Good563.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.64avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay$36.96–$215.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$74K$74K/yr · 103K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, scalloped umbrella outdoor patio is a $74K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
scalloped umbrella outdoor patio market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $54K–$81K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 100%
- Out of stock
- 10.9%
- Avg brand age
- 36 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
37
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
25%
Top 20: 61%
Open market
22%
- SAFAVIEH20%
- Tangkula16%
- Best Choice Products15%
- Tempera10%
- JONATHAN Y10%
- AMMSUN7%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +150.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 30.6×
Top scalloped umbrella outdoor patio search terms
- scalloped umbrella outdoor patio26K/yr
- scalloped patio umbrella24K/yr
- scalloped outdoor umbrella18K/yr
- scalloped umbrella15K/yr
- patio umbrella scalloped7K/yr
- patio umbrella scalloped edge5K/yr
- safavieh umbrella4K/yr
- scallop umbrella4K/yr
Top scalloped umbrella outdoor patio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAFAVIEH Outdoor - Venice 9-Foot Crank Patio Umbrella - Ivory & Black Canopy - Brown Aluminum Pole - Single Scallop Trim Design - Ideal for Patio Deck Poolside Backyard (PAT8010E)
SAFAVIEH$148.934.5★396 rev
Tangkula 9 FT Solar Patio Umbrella 2-Tiers Scalloped Outdoor Table Market Umbrella with 24 LED Lights Vented Top Tilt Adjustment Crank 8 Ribs for Backyard Poolside Deck Beach Lawn (Beige)
Tangkula$83.774.3★109 rev
Funsite 9Ft Elegant Valance Patio Umbrella Outdoor Umbrellas for Patio with Tilt and Crank Systerm Table Umbrella for Outdoors Poolside Beach Backyard White
Funsite$126.704.1★79 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White
Best Choice Products$63.054.8★208 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue
Best Choice Products$63.914.8★208 rev
Newest
by launch date
Kbrellaoutlets 9FT Scalloped Patio Umbrella with Crank & Tilt Wind Vent UV-Resistant Outdoor Umbrella with Double-Layer Wavy Trim Wind Resistant Patio Umbrella for Terrace Courtyard Lawn
Kbrellaoutlets$106.963 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White
Best Choice Products$63.05208 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue
Best Choice Products$63.91208 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Sage Green
Best Choice Products$63.70208 rev
Tangkula 10 FT Patio Umbrella with Base Included 2-Tiers Outdoor Scalloped Table Umbrella with 2 Sandbags Tilt Adjustment Crank 8 Ribs for Market Backyard Pool Deck Beach Lawn
Tangkula$84.6929 rev
Trending
90-day click momentumKbrellaoutlets 9FT Scalloped Patio Umbrella with Crank & Tilt Wind Vent UV-Resistant Outdoor Umbrella with Double-Layer Wavy Trim Wind Resistant Patio Umbrella for Terrace Courtyard Lawn
Kbrellaoutlets$106.961.4★
Tangkula 10 FT Patio Umbrella with Base Included 2-Tiers Outdoor Scalloped Table Umbrella with 2 Sandbags Tilt Adjustment Crank 8 Ribs for Market Backyard Pool Deck Beach Lawn
Tangkula$84.694.4★
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue
Best Choice Products$63.914.8★
Tempera 9ft Striped Patio Umbrellas with Scallop Outdoor Umbrellas with Crank & Pust Button Tilt High Color-Fastness Canopy | Best for Deck Balcony Garden Lawn & Pool
Tempera$112.924.5★
DEER LAND 6FT Patio Beach Umbrella for Outdoor UPF 50+ Sun Shade for Patio Backyard Garden Pool and Beach Tilt Adjustable Portable Harbour White (Ivory White & Navy Blue)
DEER LAND$91.934.8★
What buyers say about scalloped umbrella outdoor patio
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to use/install”
“Rich color”
“Good value”
“Excellent quality and design”
“Sturdy pole”
“Easy to install”
“Right size”
“Just what I needed”
“really makes a lot of shade”
“Easy to use”
What buyers complain about
“Not pure white”
“started falling apart”
“on the small side”
“Quality control is lacking”
“Cheap material”
“So cheap, dont waste your money”
“Thin, cheap”
“Difficult to use”
“Flimsy”
“Ineffective”
Top return reasons
Common questions
- Is scalloped umbrella outdoor patio profitable to sell on Amazon United States?
- The niche generates $74K/yr across 79 tracked products. 18 of 33 products launched in the last 360 days are still selling. 90-day search growth is +150.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the scalloped umbrella outdoor patio niche?
- 18 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in scalloped umbrella outdoor patio?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 3.6%.
- When does demand for scalloped umbrella outdoor patio peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 30.6× the quietest.
- What does it cost to enter the scalloped umbrella outdoor patio niche?
- Listings span $36.96–$215.52; the average listing price is $108.64 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.