Sauna Blanket

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

-40.9%

Conversion, latest week

0.9%

Market size, estimated

$1.3Ma year

Peak month

December3.5× the quietest month

Top search term

sauna blanket358K searches a year

Listings sell for $178.60 on average, from $19.98 to $643.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $178.60 that is $45K to $89K a year per listing.

Average price

$178.60above the $15 to $100 sweet spot

Price range

$19.98–$643.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$45K–$89K

Returns

11.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #2,142 within Saunas. It carries 220 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

24.3%

Average rank

#2,142in Saunas

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

220per listing

Listings tracked

24

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months