Sassafras Doormat Inserts

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

2.2%

Market size, estimated

$177Ka year

Peak month

January2.0× the quietest month

Top search term

sassafras doormat inserts79K searches a year

Listings sell for $25.14 on average, from $15.61 to $54.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $25.14 that is $0 to $3K a year per listing.

Average price

$25.14inside the $15 to $100 sweet spot

Price range

$15.61–$54.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #14,717 within Doormats. It carries 324 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

86%

Out of stock, average day

7.6%

Average rank

#14,717in Doormats

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

324per listing

Listings tracked

83

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months