Is sassafras doormat inserts profitable to sell on Amazon United States?

The niche generates $177K/yr across 83 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the sassafras doormat inserts niche?

14 brands and 22 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in sassafras doormat inserts?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.

When does demand for sassafras doormat inserts peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the sassafras doormat inserts niche?

Listings span $15.61–$54.35; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.

sassafras doormat inserts

Worth a look

Shows a sweet-spot price point ($25.14 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.

Avg price

Incredible$25.14

avg listing price — sweet spot $15–$100

Price range

Incredible$15.61–$54.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great324.06

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Okay$177K

$177K/yr · 315K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sassafras doormat inserts is a $177K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sassafras doormat inserts market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $151K–$201K; units × avg price
Conversion rate: 2.2%
Avg BSR: #14,717
Page quality: 0%
Prime: 86%
Sponsored: 94%
Out of stock: 7.6%
Avg brand age: 34 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

22%

Top 20: 54%

Open market

Evergreen Flag60%
Tangren13%
Nuanchu9%
Evergreen Garden6%
Tinideya5%
Briarwood Lane2%
Open — no brand owns it (8 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top sassafras doormat inserts search terms

sassafras doormat inserts79K/yr -9.3%2.5% conv.
evergreen door mat inserts60K/yr -29.2%2.0% conv.
door mat inserts23K/yr -1.3%0.9% conv.
interchangeable door mat19K/yr -17.6%0.7% conv.
sassafras door mat insert21K/yr -44.4%2.3% conv.
sassafras doormat11K/yr +49.2%3.7% conv.
doormat inserts11K/yr -15.9%0.9% conv.
evergreen sassafras switch mat inserts12K/yr -20.6%1.5% conv.
evergreen mat inserts7K/yr +14.3%1.3% conv.
door mat insert8K/yr -10.6%0.9% conv.

All search terms

Top sassafras doormat inserts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday

Tangren$54.354.6★49 rev

Evergreen Flag Sassafras Door Mat Tray All-Weather Weatherproof Doormat for Indoor and Outdoor Entrance Non-Slip Backing Entryway Front Door Mats (Black Scroll 28 x 16 Inches)

Evergreen Flag$23.994.6★1,028 rev

Nuanchu 12 Pack Seasonal Doormat Inserts 10x22 Inch Interchangeable Door Mat for Front Door Non Slip Rug Diatom Mud Outdoor Mat Holiday Welcome Insert for 4th of July Summer Decor(Vivid)

Nuanchu$39.414.2★122 rev

Evergreen Sassafras Doormat Insert Bundle & Tray Set of 5 Spring Summer Fall Winter Interchangeable Entrance Door mats Indoor and Outdoor Welcome Mat 30 x 18 Tray Non Slip Backing Low Profile

Evergreen Flag$43.614.7★1,642 rev

Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid

Tangren$52.614.6★49 rev

Newest

by launch date

Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid

Tangren$52.6149 rev

6mo ago

Evergreen Sassafras Doormat Insert 22 x 10 Hello Sunshine Sunflower Front Door Mat Outdoor Entrance Indoor Entryway Rug All Season Welcome Mat

Evergreen Flag$16.826 rev

7mo ago

4Pcs Doormat Inserts Seasonal Door Mat Inserts Interchangeable Entrance Doormats Holiday Welcome Doormat Hello Spring Summer Fall Winter Door Mat for Front Door Outdoor Indoor Decor 22 x 10 In Vivid

Tangren$22.96105 rev

8mo ago

Evergreen Sassafras Insert 22x10 Hello Spring Daisies Entrance Entryway Front Door Welcome Mat Indoor and Outdoor Non Slip Backing Low Profile Doormat

Evergreen Flag$16.95478 rev

10mo ago

Nuanchu 12 Pack Seasonal Doormat Inserts 10x22 Inch Interchangeable Door Mat for Front Door Non Slip Rug Diatom Mud Outdoor Mat Holiday Welcome Insert for 4th of July Summer Decor(Vivid)

Nuanchu$39.41122 rev

1y ago

What buyers say about sassafras doormat inserts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality and arrives quickly”

Color19%

“Colors are beautiful”

Size-Overall10%

“Fits great”

Durability8%

“Its durable”

Advertised Vs Actual Product7%

“Exactly as pictured”

Value For Money6%

“Good Value”

Design-Overall5%

“Cute designs”

Weather Proof3%

“withstands the changeable weather conditions very well”

Ease Of Use2%

“Easy to sweep off”

Material Quality2%

“The material feels durable”

What buyers complain about

Size-Overall30%

“Did not fit”

Thickness12%

“Not real thick”

Quality-Overall6%

“Cheap”

Durability5%

“due to its age was beginning to fail”

Value For Money4%

“a bit pricey for the fact it will only last a couple of months”

Color3%

“not wise color choice”

Advertised Vs Actual Product2%

“Can misleading”

Strength2%

“A little flimsy”

Ease Of Use2%

“Needs some work”

Thin2%

“Very thin”

Top return reasons

Size-Overall68%

Advertised Vs Actual Product6%

Thin4%

Color3%

Quality-Overall3%

Thickness3%

Material Quality3%