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Santa Maria Grill

Fail

Products sell for $701.36 on average, outside the sweet spot, so Santa Maria Grill is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$241K/yr429K searches / yr
90-day growth
+32.2%search demand this quarter
Competition
57%top-5 click share · 16 brands · 24 sellers

Flapen Score

Santa Maria Grill against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Santa Maria Grill is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Santa Maria Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Santa Maria Grill 429K times last year and spent an estimated $241K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
+32.2%
Conversion, latest week
0.1%
Market size, estimated
$241Ka year
Peak month
May1.9× the quietest month
Top search term
santa maria grill216K searches a year

02 · Price

A sale here is worth $701.36.

Listings sell for $701.36 on average, from $131.04 to $2491.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $701.36 that is $0 to $70K a year per listing.

Average price
$701.36above the $15 to $100 sweet spot
Price range
$131.04–$2491.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$70K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #423 within Grills & Smokers. It carries 54 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
52%
Out of stock, average day
1.8%
Average rank
#423in Grills & Smokers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
23

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
46 months

Products

Top Santa Maria Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

22%

  • Brand 124%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Santa Maria Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Santa Maria Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • santa maria grill216K/yr
  • argentine grill54K/yr
  • blackstone bronco open flame grill14K/yr
  • blackstone open flame grill14K/yr
  • argentinian grills19K/yr
  • argentina grill17K/yr
  • argentinian grill18K/yr
  • parrilla argentina15K/yr
  • blackstone santa maria grill4K/yr
  • gaucho grill7K/yr

Reviews and returns

What reviews say buyers love and hate about Santa Maria Grill

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Grilling”
11%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Cheap garbage”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Santa Maria Grill questions

Answered from the same tracked data.