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San Marzano Tomato Seeds

Fail

Demand is soft, at -56.7% this quarter, so San Marzano Tomato Seeds is a Fail.

Flapen Score
35
35 / 100
Ranks 8,395 of 8,839 Patio, Lawn & Garden niches · −21 vs the category median of 56
Market size
$34K/yr55K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
82%top-5 click share · 11 brands · 14 sellers

Flapen Score

San Marzano Tomato Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, San Marzano Tomato Seeds is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The San Marzano Tomato Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for San Marzano Tomato Seeds 55K times last year and spent an estimated $34K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
10.2%
Market size, estimated
$34Ka year
Peak month
March5.6× the quietest month
Top search term
san marzano tomato seeds42K searches a year

02 · Price

A sale here is worth $6.01.

Listings sell for $6.01 on average, from $3.51 to $9.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $6.01 that is $3K to $5K a year per listing.

Average price
$6.01under the $15 to $100 sweet spot
Price range
$3.51–$9.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #837 within Vegetables. It carries 4,132 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#837in Vegetables
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
4,132per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top San Marzano Tomato Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

11%

  • HOME GROWN55%
  • Gardeners Basics11%
  • Sow Right Seeds9%
  • PLANTMEW7%
  • Artist Unknown4%
  • SWEET YARDS4%
  • Open — no brand owns it (5 brands, 11%)

Demand

San Marzano Tomato Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.6×

Search terms

Top San Marzano Tomato Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • san marzano tomato seeds42K/yr
  • san marzano seeds6K/yr
  • san marzano tomatoes seeds4K/yr
  • san marzano seeds from italy3K/yr

Reviews and returns

What reviews say buyers love and hate about San Marzano Tomato Seeds

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Plant Growth”
83%of negative reviews mention “Plant Growth”
0.2%of orders come back
“Poor Germination”
A buyer, on “Plant Growth”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common San Marzano Tomato Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data