Is safflower bird seed profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +79.4%. Flapen's verdict: Launch it (63/100).

How competitive is the safflower bird seed niche?

6 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in safflower bird seed?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Quality-Overall. The return rate is 0.0%.

When does demand for safflower bird seed peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the safflower bird seed niche?

Listings span $11.86–$71.70; the average listing price is $28.02 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.

safflower bird seed

Launch it

A $1.8M/yr market growing +79.4% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.02

avg listing price — sweet spot $15–$100

Market size

Great$1.8M

$1.8M/yr · 396K searches

Price range

Great$11.86–$71.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+79.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,189.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, safflower bird seed is a $1.8M/yr Amazon United States market (396K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 63/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

safflower bird seed market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 16.4%
Avg BSR: #50
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Wagner's58%
Pennington23%
Lyric6%
CountryMax5%
Kaytee4%
COOL BIRDS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +79.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top safflower bird seed search terms

safflower bird seed236K/yr +75.6%12.3% conv.
safflower bird seed for outside feeders50K/yr +189.8%12.1% conv.
safflower seed41K/yr +61.7%9.2% conv.
safflower seeds for birds20K/yr +54.9%10.4% conv.
safflower seeds21K/yr +36.0%9.6% conv.
safflower seeds for wild birds10K/yr +57.9%10.5% conv.
safflower bird seed bulk5K/yr +15.7%8.9% conv.
safflower bird seed 50 lb bag3K/yr +96.3%5.7% conv.
bird seed safflower4K/yr +78.3%11.8% conv.
safflower seed for birds3K/yr +51.8%8.8% conv.

All search terms

Top safflower bird seed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wagners 57075 Safflower Seed Wild Bird Food 5 Pound (Pack of 1)

Wagner's$11.864.6★13,635 rev

Pennington Select Safflower Seed 15 lb Bag

Pennington$26.544.5★436 rev

Lyric Golden Safflower Bird Seed for Outside Feeders - Attracts Cardinals Chickadees Woodpeckers & More 12 lb Bag

Lyric$24.084.4★1,362 rev

CountryMax Safflower Seeds 50 lb - Premium Cardinal Bird Seed for Outside Feeders Large Bulk Bag of Wild Bird Feed

CountryMax$71.704.5★3,270 rev

Kaytee Wild Bird (No Mess or Waste Free) Food Seed Blend For Blue Jays Woodpeckers Juncos Cardinals Grosbeaks Sparrows and Finches 10 Pound (Packaging May Vary)

Kaytee$13.884.4★6,263 rev

Newest

by launch date

Cool Birds Safflower Nuts & Hearts Wild Bird Seed 10 lb. Gourmet Bird Food with Safflower Sunflower Hearts & Peanuts No Corn Milo or Millet No Waste Bird Food for Outside Feeders

COOL BIRDS$20.08171 rev

11mo ago

Pennington Select Safflower Seed 15 lb Bag

Pennington$26.54436 rev

1y ago

Lyric Golden Safflower Bird Seed for Outside Feeders - Attracts Cardinals Chickadees Woodpeckers & More 12 lb Bag

Lyric$24.081,362 rev

6y ago

CountryMax Safflower Seeds 50 lb - Premium Cardinal Bird Seed for Outside Feeders Large Bulk Bag of Wild Bird Feed

CountryMax$71.703,270 rev

6y ago

Wagners 57075 Safflower Seed Wild Bird Food 5 Pound (Pack of 1)

Wagner's$11.8613,635 rev

8y ago

What buyers say about safflower bird seed

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“The quality is consistent”

Value For Money33%

“Fair price”

Ease Of Cleaning7%

“Clean and fresh”

Pet Friendly3%

“Birds love it”

Pest/Insect Control3%

“Best solution to get rid of crows, blackbirds, grackles etc”

Advertised Vs Actual Product3%

“As Advertised”

Size-Overall2%

“its a good value for the size”

Durability2%

“it lasts for months”

Freshness2%

“It arrived fresh, looks good, smelled good, and appears to be of good quality”

Fun/Entertainment Experience1%

“So fun to see them enjoying the seed”

What buyers complain about

Value For Money19%

“Too expensive”

Ease Of Cleaning13%

“Its always a mess”

Quality-Overall13%

“Poor quality”

Stale/Rotten/Spoiled7%

“Too much debris in bag”

Advertised Vs Actual Product6%

“Not as advertised”

Natural Resource Wastage5%

“It's not waste free”

Contamination4%

“Black particles”

Leak-Proof3%

“Remember they are birds there still is some spillage”

Weight Heavy3%

“I just think its a cheap way to make the bag heavier”

Size-Overall3%

“Its a large tube feeder”

Top return reasons

Advertised Vs Actual Product27%

Value For Money20%

Leak-Proof13%

Size-Overall7%

Certifications7%

Quality-Overall7%