safeguard dewormer
Launch itA $1.2M/yr market growing +10.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$65.09avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 200K searches
Review moat
Good945.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$10.25–$470.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, safeguard dewormer is a $1.2M/yr Amazon United States market (200K searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
safeguard dewormer market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
135
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
11%
- ATEAMIR24%
- SAFE-GUARD24%
- Merck18%
- MERCK Animal Health13%
- The Pet Shop6%
- Intervet4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top safeguard dewormer search terms
- safeguard dewormer113K/yr
- safe guard fenbendazole26K/yr
- safeguard fenbendazole20K/yr
- safe guard12K/yr
- safe guard dewormer8K/yr
- safe-guard5K/yr
- safe gard dewormer4K/yr
- safe-guard fenbendazole4K/yr
- fenbendazole safeguard3K/yr
- safe-guard dewormer3K/yr
Top safeguard dewormer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
ATEAMIR$12.514.8★1,037 rev
Safe-Guard (Fenbendazole) Dewormer Liquid 125ml
SAFE-GUARD$32.614.6★4,638 rev
Safe-Guard Dewormer Suspension for Beef Dairy Cattle and Goats 1000ml
MERCK Animal Health$124.174.5★1,520 rev
Merck Safeguard Goat Dewormer 125ml by Merck
Merck$37.304.8★1,454 rev
Merck Safe-Guard Goat Dewormer 125ml 2 pack
Merck$70.824.8★971 rev
Newest
by launch date
Fenbendazole 10% Oral Suspension Dewormer Livestock Dewormer (Suitable for Goats Cattle Dairy Cows Sheep Horses etc.) Helps Control Roundworms Hookworms Whipworms and Tapeworms 33.8 fl oz
DURVMED$78.730 rev
Wdelya Dewormer for Beef & Dainy Cattle and Goats - Fenbendazole 10% Suspension 33.8 fl oz (1000 mL)
Wdelya$99.3810 rev
Besgiful Dewormer for Goats and Sheep with Fenbendazole Liquid Dewormer for Roundworms Lungworms Tapeworms & More 150ml
Besgiful$39.868 rev
Safe-Guard Aquasol Dewormer for Chickens 3 mL
Merck$31.90482 rev
Merck Safe-Guard Goat Dewormer 125ml 2 pack
Merck$70.82971 rev
Trending
90-day click momentumBesgiful Dewormer for Goats and Sheep with Fenbendazole Liquid Dewormer for Roundworms Lungworms Tapeworms & More 150ml
Besgiful$39.864.2★
Fenbendazole 10% Oral Suspension Dewormer Livestock Dewormer (Suitable for Goats Cattle Dairy Cows Sheep Horses etc.) Helps Control Roundworms Hookworms Whipworms and Tapeworms 33.8 fl oz
DURVMED$78.730.0★
Wdelya Dewormer for Beef & Dainy Cattle and Goats - Fenbendazole 10% Suspension 33.8 fl oz (1000 mL)
Wdelya$99.385.0★
SAFE-GUARD (fenbendazole) Canine Dewormer for Dogs 2gm pouch (ea. pouch treats 20lbs.) Blue 0.07 Ounce (Pack of 3) (033576/001-033576)
Intervet$12.844.6★
Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
ATEAMIR$12.514.8★
What buyers say about safeguard dewormer
What buyers praise and complain about, mined from review topics.What buyers love
“well-made product that does what its supposed to”
“Easy to Use”
“Works As Stated”
“Good price”
“Happy dog”
“Dewormed all my dogs safely”
“Taste isn't bad”
“Good expiration date”
“Fast, effective, easy, no egg withdrawl”
“love the flavor”
What buyers complain about
“smells very much like chemicals”
“they are crazy expensive”
“its not producing any results”
“Not sealed properly causing leakage”
“tastes entirely different”
“They both came down with an allergic reaction known as BVS”
“Product came opened”
“No star rating”
“It's much thinner too”
“Contaminated with Acetone”
Top return reasons
Common questions
- Is safeguard dewormer profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Launch it (56/100).
- How competitive is the safeguard dewormer niche?
- 12 brands and 135 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in safeguard dewormer?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for safeguard dewormer peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the safeguard dewormer niche?
- Listings span $10.25–$470.26; the average listing price is $65.09 (sweet spot $15–$100). The average incumbent carries 945 reviews — the moat a new listing must climb.