Safe Step Ice Melt
FailDemand is soft, at -96.0% this quarter, so Safe Step Ice Melt is a Fail.
- Flapen Score
- 33 / 100Ranks 8,513 of 8,839 Patio, Lawn & Garden niches · −23 vs the category median of 5633
- Market size
- $15K/yr68K searches / yr
- 90-day growth
- -96.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 18 sellers
Flapen Score
Safe Step Ice Melt against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Safe Step Ice Melt is stronger. Inside it, weaker.
Market
The Safe Step Ice Melt market on Amazon at a glance
Shoppers on Amazon United States searched for Safe Step Ice Melt 68K times last year and spent an estimated $15K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -96.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $15Ka year
- Top search term
- safe step9K searches a year
02 · Price
A sale here is worth $28.91.
Listings sell for $28.91 on average, from $9.99 to $48.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $28.91 that is $3K to $7K a year per listing.
- Average price
- $28.91inside the $15 to $100 sweet spot
- Price range
- $9.99–$48.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #2,303 within Snow Removal. It carries 107 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 0%
- Out of stock, average day
- 30.8%
- Average rank
- #2,303in Snow Removal
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 107per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Safe Step Ice Melt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 222%
- Brand 321%
Demand
Safe Step Ice Melt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 37.2× · 8 of 12 months tracked
Search terms
Top Safe Step Ice Melt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safe step9K/yr
- safe step ice melt39K/yr
- safe step sure paws ice melt14K/yr
- safe step sure paws pet friendly salt-free ice melter3K/yr
- sure paws ice melt3K/yr
Reviews and returns
What reviews say buyers love and hate about Safe Step Ice Melt
We read the reviews and the return reasons for every product selling here.
“Overpriced much cheaper at Costco”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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$3.4M/yr+70.1%
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safe Step Ice Melt questions
Answered from the same tracked data.