- Flapen Score
- 23 / 100Ranks 8,787 of 8,839 Patio, Lawn & Garden niches · −33 vs the category median of 5623
- Market size
- $51K/yr186K searches / yr
- 90-day growth
- -96.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Safe Paw against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Safe Paw is stronger. Inside it, weaker.
Market
The Safe Paw market on Amazon at a glance
Shoppers on Amazon United States searched for Safe Paw 186K times last year and spent an estimated $51K. All 2 brands take every click. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -96.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $51Ka year
- Top search term
- safe paw ice melt62K searches a year
02 · Price
A sale here is worth $77.94.
Listings sell for $77.94 on average, from $26.35 to $169.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $77.94 that is $78K to $97K a year per listing.
- Average price
- $77.94inside the $15 to $100 sweet spot
- Price range
- $26.35–$169.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $78K–$97K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #152 within Snow Removal. It carries 4,493 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 0%
- Out of stock, average day
- 15.4%
- Average rank
- #152in Snow Removal
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,493per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 104 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 104 months
Products
Top Safe Paw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 26%
Demand
Safe Paw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 38.7× · 7 of 12 months tracked
Search terms
Top Safe Paw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safe paw ice melt62K/yr
- safe paw19K/yr
- safe paws ice melt28K/yr
- safe paws5K/yr
- paw thaw ice melt14K/yr
- dog safe salt12K/yr
- paw thaw10K/yr
- safepaw ice melt5K/yr
- salt safe for dogs6K/yr
- paw safe salt5K/yr
Reviews and returns
What reviews say buyers love and hate about Safe Paw
We read the reviews and the return reasons for every product selling here.
“It is a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safe Paw questions
Answered from the same tracked data.









