- Flapen Score
- 23 / 100Ranks 8,787 of 8,839 Patio, Lawn & Garden niches · −33 vs the category median of 5623
- Market size
- $51K/yr186K searches / yr
- 90-day growth
- -96.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Safe Paw against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Safe Paw is stronger. Inside it, weaker.
Market
The Safe Paw market on Amazon at a glance
Shoppers on Amazon United States searched for Safe Paw 186K times last year and spent an estimated $51K. All 2 brands take every click. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -96.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $51Ka year
- Top search term
- safe paw ice melt62K searches a year
02 · Price
A sale here is worth $77.94.
Listings sell for $77.94 on average, from $26.35 to $169.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $77.94 that is $78K to $97K a year per listing.
- Average price
- $77.94inside the $15 to $100 sweet spot
- Price range
- $26.35–$169.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $78K–$97K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #152 within Snow Removal. It carries 4,493 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 0%
- Out of stock, average day
- 15.4%
- Average rank
- #152in Snow Removal
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,493per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 104 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 104 months
Products
Top Safe Paw products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Safe Paw 2-Pack Pet-Safe Snow & Ice Melter Salt- & Chloride-Free 8 Lbs - Pet-Friendly Winter Maintenance Product for Driveway Concrete Sidewalk and Outdoor Spaces
- Price
- $48.54
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 4y ago

Safe Paw Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks 100 Sq. Ft. Coverage Per Pound
- Price
- $86.01
- Rating
- 4.4/5
- Reviews
- 2,971
- Age
- 21y ago

Safe Paw 2 Pack Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs Each - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks
- Price
- $169.56
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4y ago

Safe Paw Pet-Safe Snow and Ice Melt Salt- and Chloride-Free Melter 8 lbs - Outdoor Winter Melting Deicer for Driveway Concrete Sidewalk Metal Wood Deck and Brick Surfaces
- Price
- $26.35
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 24y ago

Pestell Paw Thaw Pet Friendly Ice Melter Bag (50 lbs.)
- Price
- $59.25
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 9y ago
Trending
estimated 90-day click momentum
Safe Paw 2 Pack Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs Each - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks
- Price
- $169.56
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4y ago

Safe Paw 2-Pack Pet-Safe Snow & Ice Melter Salt- & Chloride-Free 8 Lbs - Pet-Friendly Winter Maintenance Product for Driveway Concrete Sidewalk and Outdoor Spaces
- Price
- $48.54
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 4y ago

Pestell Paw Thaw Pet Friendly Ice Melter Bag (50 lbs.)
- Price
- $59.25
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 9y ago

Safe Paw Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks 100 Sq. Ft. Coverage Per Pound
- Price
- $86.01
- Rating
- 4.4/5
- Reviews
- 2,971
- Age
- 21y ago

Safe Paw Pet-Safe Snow and Ice Melt Salt- and Chloride-Free Melter 8 lbs - Outdoor Winter Melting Deicer for Driveway Concrete Sidewalk Metal Wood Deck and Brick Surfaces
- Price
- $26.35
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 24y ago
Newest
by launch date
Safe Paw 2 Pack Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs Each - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks
- Price
- $169.56
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4y ago

Safe Paw 2-Pack Pet-Safe Snow & Ice Melter Salt- & Chloride-Free 8 Lbs - Pet-Friendly Winter Maintenance Product for Driveway Concrete Sidewalk and Outdoor Spaces
- Price
- $48.54
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 4y ago

Pestell Paw Thaw Pet Friendly Ice Melter Bag (50 lbs.)
- Price
- $59.25
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 9y ago

Safe Paw Pet-Safe Ice Melt Salt & Chloride-Free Deicer 35 Lbs - Non-Corrosive Dog-Friendly Snow Melter for Concrete Wood Decks Driveways & Sidewalks 100 Sq. Ft. Coverage Per Pound
- Price
- $86.01
- Rating
- 4.4/5
- Reviews
- 2,971
- Age
- 21y ago

Safe Paw Pet-Safe Snow and Ice Melt Salt- and Chloride-Free Melter 8 lbs - Outdoor Winter Melting Deicer for Driveway Concrete Sidewalk Metal Wood Deck and Brick Surfaces
- Price
- $26.35
- Rating
- 4.5/5
- Reviews
- 9,663
- Age
- 24y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Safe Paw94%
- Pestell6%
Demand
Safe Paw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 38.7× · 7 of 12 months tracked
Search terms
Top Safe Paw search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- safe paw ice melt62K/yr
- safe paw19K/yr
- safe paws ice melt28K/yr
- safe paws5K/yr
- paw thaw ice melt14K/yr
- dog safe salt12K/yr
- paw thaw10K/yr
- safepaw ice melt5K/yr
- salt safe for dogs6K/yr
- paw safe salt5K/yr
Reviews and returns
What reviews say buyers love and hate about Safe Paw
We read the reviews and the return reasons for every product selling here.
“It is a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safe Paw questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









