rye grass seeds for lawn
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$44.95avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 391K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.86–$126.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,207.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rye grass seeds for lawn is a $1.0M/yr Amazon United States market (391K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rye grass seeds for lawn market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
40
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
13%
- Pennington45%
- Scotts19%
- Lebanon Seaboard7%
- Greenview6%
- Eretz5%
- Outsidepride5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Apr, Oct · busiest ÷ quietest = 2.9×
Top rye grass seeds for lawn search terms
- perennial ryegrass seed95K/yr
- rye grass seeds for lawn83K/yr
- perennial ryegrass20K/yr
- rye grass seed34K/yr
- annual rye grass seed22K/yr
- rye grass seeds17K/yr
- perennial rye grass seed14K/yr
- ryegrass seed15K/yr
- perennial grass seed8K/yr
- rye grass14K/yr
Top rye grass seeds for lawn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pennington Smart Seed Perennial Rye 3 Lb Perennial Ryegrass Seed
Pennington$13.884.2★1,272 rev
Pennington Annual Ryegrass Seed Grass Seeds for Lawn 10 Lb
Pennington$25.034.4★934 rev
GreenView Pure Grass Seed Perennial Ryegrass Blend 20 lb. Bag
Lebanon Seaboard$80.524.1★330 rev
Outsidepride Fireball & Hattrick Rye Grass Seed Blend - 5 Lbs. Wear Tolerant Fine Leaf Texture Perennial Rye Grass Seeds for Lawn Sports Turf & More OptiGrowth Coated for Better Establishment
Outsidepride$29.894.2★235 rev
GreenView Pure Grass Seed Perennial Ryegrass Blend 7 lb. Bag
Greenview$32.484.2★541 rev
Newest
by launch date
Scotts Kentucky 31 Grass Seed Mix 7 lbs.
Scotts$23.55479 rev
Annual Ryegrass Seed - 1/2 Quart (5.5 oz) Pure Native Sprouts Grass in 3-6 Days Farm Fresh Seeds Non-GMO Always Zero additives Grown and Packed in the USA
The Kinder Company$8.8613 rev
Annual Ryegrass Seed Fast Growing Grass for Erosion Control Slopes and Bare Soil ColdSnap Annual Ryegrass 50 lb
La Crosse Seed$126.145 rev
Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed
La Crosse Seed$85.7114 rev
The Andersons Perennial Rye Blend Premium Grass Seed - 25lbs.
The Andersons$99.8314 rev
Trending
90-day click momentumAnnual Ryegrass Seed Fast Growing Grass for Erosion Control Slopes and Bare Soil ColdSnap Annual Ryegrass 50 lb
La Crosse Seed$126.144.7★
Annual Ryegrass Seed - 1/2 Quart (5.5 oz) Pure Native Sprouts Grass in 3-6 Days Farm Fresh Seeds Non-GMO Always Zero additives Grown and Packed in the USA
The Kinder Company$8.864.4★
GreenView Pure Grass Seed Perennial Ryegrass Blend 7 lb. Bag
Greenview$32.484.2★
Scotts Kentucky 31 Grass Seed Mix 7 lbs.
Scotts$23.554.1★
Scotts Turf Builder Grass Seed Perennial Ryegrass Mix 2.4 lbs.
Scotts$17.074.3★
What buyers say about rye grass seeds for lawn
What buyers praise and complain about, mined from review topics.What buyers love
“Fast Growing”
“Awesome quality”
“Great value”
“Easy to Grow”
“As advertised”
“Followed instructions specifically”
“it came in thicker than expected”
“I love the color”
“Scotts Turf Builder Rapid Grass Sun a Shade is so amazing”
“Very durable”
What buyers complain about
“Poor germination”
“No results”
“not worth price”
“Bad Quality”
“Waste of money”
“was thick in about two weeks”
“did not last”
“Brown spots”
“Faults advertising”
“Followed instructions, and very little results”
Top return reasons
Common questions
- Is rye grass seeds for lawn profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rye grass seeds for lawn niche?
- 11 brands and 40 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in rye grass seeds for lawn?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for rye grass seeds for lawn peak?
- Demand peaks in Apr–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the rye grass seeds for lawn niche?
- Listings span $8.86–$126.14; the average listing price is $44.95 (sweet spot $15–$100). The average incumbent carries 2,208 reviews — the moat a new listing must climb.