russian sage
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$37.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great155.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+83.8%90-day search growth — must beat 0% to launch
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$76K$76K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, russian sage is a $76K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
russian sage market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $35K–$46K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #4,825
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 46%
- Out of stock
- 33.9%
- Avg brand age
- 67 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
8
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
9%
- Clovers Garden36%
- The Three Company15%
- Green Promise Farms14%
- Perennial Farm Marketplace12%
- Greenwood Nursery7%
- Proven Winners6%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +83.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 19.9×
Top russian sage search terms
- russian sage25K/yr
- russian sage live plant18K/yr
- russian sage plant7K/yr
Top russian sage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clovers Garden Russian Sage Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Hardy Flowering Perennial Pollinator Favorite
Clovers Garden$20.393.9★140 rev
Live Russian Sage (Perovskia) (2 Pack) - Purple Blooms Pollinator-Friendly Flowering Perennial 10 Tall by 5 Wide in 1 Qt Pot
The Three Company$18.374.2★31 rev
Perovskia atriplicifolia (Russian Sage) Perennial purple flowers 1 - Size Container
Green Promise Farms$17.894.5★93 rev
Perennial Farm Marketplace Perovskia atriplicifolia (Russian Sage) Live Perennial Size-Quart Summer Blooming Blue-Violet Spikes Heat Tolerant Aromatic Stems Zones 5-9
Perennial Farm Marketplace$15.894.8★6 rev
![Greenwood Nursery: Live Perennial Plants - Russian Sage Little Spire + Perovskia Atriplicifolia - [Qty: 1x 3.5 Pot] - (Click for Other Available Plants/Quantities)](https://m.media-amazon.com/images/I/51cyGwwShiL.jpg)
Greenwood Nursery: Live Perennial Plants - Russian Sage Little Spire + Perovskia Atriplicifolia - [Qty: 1x 3.5 Pot] - (Click for Other Available Plants/Quantities)
Greenwood Nursery$27.143.9★813 rev
Newest
by launch dateLive Russian Sage (Perovskia) (2 Pack) - Purple Blooms Pollinator-Friendly Flowering Perennial 10 Tall by 5 Wide in 1 Qt Pot
The Three Company$18.3731 rev
Perovskia Little Lace Russian Sage Flowering Plant Cloud-Like Lavender Blooms on Silvery Foliage in the Form of a Drought-Tolerant Plant Cnt Sz: 4.5
Winter Greenhouse$27.1912 rev
Perennial Farm Marketplace Perovskia atriplicifolia (Russian Sage) Live Perennial Size-Quart Summer Blooming Blue-Violet Spikes Heat Tolerant Aromatic Stems Zones 5-9
Perennial Farm Marketplace$15.896 rev
100 Pcs Blue Steel Russian Sage Seeds Drought-Tolerant Perennial with Sky Blue Flowers Perovskia atriplicifolia for Landscaping Garden Borders Pollinator Plants & Low-Maintenance Shrubs
PIPA PAPA$14.9716 rev
Live Plant from Green Promise Farms - Proven Winners Perovskia atri. Sage Advice Russian Sage Dark Purple #1 Gallon Container - Does NOT Ship to AZ CA HI ID MT NV OR PR UT & WA!!
Green Promise Farms$31.187 rev
Trending
90-day click momentumLive Russian Sage (Perovskia) (2 Pack) - Purple Blooms Pollinator-Friendly Flowering Perennial 10 Tall by 5 Wide in 1 Qt Pot
The Three Company$18.374.2★
Perovskia atriplicifolia (Russian Sage) Perennial purple flowers 1 - Size Container
Green Promise Farms$17.894.5★
Perovskia Little Lace Russian Sage Flowering Plant Cloud-Like Lavender Blooms on Silvery Foliage in the Form of a Drought-Tolerant Plant Cnt Sz: 4.5
Winter Greenhouse$27.194.4★
0.65 Gallon Sage Advice Russian Sage (Perovskia) Live Plant Purple Flowers
Proven Winners$25.154.3★
Perennial Farm Marketplace Perovskia atriplicifolia (Russian Sage) Live Perennial Size-Quart Summer Blooming Blue-Violet Spikes Heat Tolerant Aromatic Stems Zones 5-9
Perennial Farm Marketplace$15.894.8★
What buyers say about russian sage
What buyers praise and complain about, mined from review topics.What buyers love
“the plants are really healthy”
“Better than I expected”
“The arrival instructions were a great benefit”
“Beautiful plants & smell great”
“Great quality plant”
“Amazed at how healthy and size”
“simple”
“Growing strong”
“Nice plans”
“Still moist”
What buyers complain about
“Dead plant”
“Not ideal size”
“Not exactly cheap”
“Very dried out”
“Had trouble downloading instructions”
“they are tough”
Top return reasons
Common questions
- Is russian sage profitable to sell on Amazon United States?
- The niche generates $76K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the russian sage niche?
- 9 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in russian sage?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for russian sage peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 19.9× the quietest.
- What does it cost to enter the russian sage niche?
- Listings span $14.95–$37.73; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.