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rubbermaid outdoor storage cabinet

Worth a look

Shows demand growing +118.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 95Conversion 14Competition 76Returns 95Price range 15Avg price 49Brand share 30Review moat 36Quality gap 78

Growth

Incredible+118.7%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Avg price

Okay$182.69

avg listing price — sweet spot $15–$100

Review moat

Okay2,878.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$130K

$130K/yr · 64K searches

Price range

Bad$21.57–$540.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, rubbermaid outdoor storage cabinet is a $130K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rubbermaid outdoor storage cabinet market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$137K–$183K
units × avg price
Conversion rate
1.1%
Avg BSR
#86
Page quality
0%
Prime
67%
Sponsored
65%
Out of stock
3.6%
Avg brand age
32 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

105

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

11%

  • Rubbermaid61%
  • Suncast9%
  • Sterilite8%
  • LIFETIME5%
  • Keter4%
  • PetsCosset2%
  • Open — no brand owns it (12 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +118.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Top rubbermaid outdoor storage cabinet search terms

  • rubbermaid outdoor storage cabinet34K/yr
  • rubbermaid deck box11K/yr
  • rubbermaid outdoor storage box9K/yr
  • rubbermaid deck storage box3K/yr
  • rubbermaid outdoor storage containers4K/yr
  • rubbermaid storage containers outdoor2K/yr
All search terms

Top rubbermaid outdoor storage cabinet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rubbermaid outdoor storage cabinet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy assemble”

Storage Capacity11%

“Good storage capacity”

Strength9%

“It is sturdy”

Value For Money8%

“Money well spent”

Quality-Overall7%

“Decent quality”

Size-Overall5%

“Decent size”

Durability3%

“Very Durable Material”

Advertised Vs Actual Product3%

“As described”

Water Resistance3%

“Waterproof so far”

Ease Of Use2%

“Easy close”

What buyers complain about

Assembly/Installation17%

“Difficult to assemble”

Strength9%

“Little flimsy”

Quality-Overall9%

“Awful quality”

Instructions/User Manual/Troubleshooting5%

“Bad Instructions”

Durability5%

“it falls apart”

Size-Overall4%

“very large”

Value For Money4%

“This one is def overpriced for what it is”

Water Resistance4%

“there is no way this box would be waterproof”

Material Quality3%

“Weak materials”

Design-Overall1%

“Incorrect parts and design”

Top return reasons

Size-Overall30%
Defective Material/Parts20%
Assembly/Installation10%
Color5%
Quality-Overall5%
Strength4%
Material Quality4%
Advertised Vs Actual Product4%
Value For Money3%
Storage Capacity2%

Common questions

Is rubbermaid outdoor storage cabinet profitable to sell on Amazon United States?
The niche generates $130K/yr across 46 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +118.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the rubbermaid outdoor storage cabinet niche?
18 brands and 105 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in rubbermaid outdoor storage cabinet?
Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 1.0%.
When does demand for rubbermaid outdoor storage cabinet peak?
Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
What does it cost to enter the rubbermaid outdoor storage cabinet niche?
Listings span $21.57–$540.65; the average listing price is $182.69 (sweet spot $15–$100). The average incumbent carries 2,879 reviews — the moat a new listing must climb.