Is rubbermaid outdoor storage profitable to sell on Amazon United States?

The niche generates $332K/yr across 64 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +82.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the rubbermaid outdoor storage niche?

25 brands and 103 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in rubbermaid outdoor storage?

Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 0.9%.

When does demand for rubbermaid outdoor storage peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the rubbermaid outdoor storage niche?

Listings span $21.57–$866.13; the average listing price is $273.35 (sweet spot $15–$100). The average incumbent carries 1,981 reviews — the moat a new listing must climb.

rubbermaid outdoor storage

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+82.2%

90-day search growth — must beat 0% to launch

Competition

Great32%

top-5 click share — an open shelf

Market size

Good$332K

$332K/yr · 150K searches

Review moat

Okay1,980.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay$273.35

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$21.57–$866.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, rubbermaid outdoor storage is a $332K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rubbermaid outdoor storage market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $273K–$342K; units × avg price
Conversion rate: 0.8%
Avg BSR: #176
Page quality: 0%
Prime: 64%
Sponsored: 69%
Out of stock: 6.8%
Avg brand age: 27 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

103

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

32%

Top 20: 69%

Open market

18%

Rubbermaid57%
Suncast10%
Sterilite6%
LIFETIME4%
YOPTO3%
DWVO2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +82.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top rubbermaid outdoor storage search terms

rubbermaid outdoor storage cabinet34K/yr +115.4%0.5% conv.
rubbermaid outdoor storage38K/yr +53.9%0.5% conv.
4x10 shed20K/yr +13.0%0.4% conv.
rubbermaid deck box11K/yr +128.6%1.0% conv.
rubbermaid vertical storage shed7K/yr +280.4%0.5% conv.
clearance resin sheds8K/yr +192.7%0.0% conv.
rubbermaid outdoor storage box9K/yr +111.3%1.1% conv.
white shed7K/yr +26.3%0.3% conv.
7 x 7 shed5K/yr +69.7%0.4% conv.
rubbermaid deck storage box3K/yr +205.7%1.6% conv.

All search terms

Top rubbermaid outdoor storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rubbermaid Small Horizontal Resin Outdoor Storage Shed With Floor (4.5 x 3 Ft) Weather Resistant Beige/Brown Organization for Home/Backyard/Pool Chemicals/Toys/Garden Tools/Porch/Patio Cushions

Rubbermaid$249.634.3★2,282 rev

Rubbermaid Medium Resin Outdoor Storage Deck Box (73 Gal) Weather Resistant Brown Deck Organization for Home/Backyard/Pool Chemicals/Toys/Garden Tools/Porch/Patio Cushions

Rubbermaid$144.324.3★5,692 rev

Rubbermaid Compact Vertical Resin Storage Shed With Floor (2 x 2.5 Ft) Weather Resistant Beige/Brown Organization for Home/Backyard/Garden Tools/Porch/Patio Cushions/Pool Chemicals/Toys

Rubbermaid$325.904.4★2,002 rev

Sterilite 4 Shelf Cabinet Lockable Utility Storage w/ Adjustable Shelves Gray - Plastic Shelving Unit for Organizing Garage Pantry Basement Laundry Room or Mudroom

Sterilite$115.914.4★6,733 rev

Rubbermaid Extra Large Resin Outdoor Storage Deck Box (134 Gal) Weather Resistant Gray Deck Organization for Home/Backyard/Pool Chemicals/Toys/Garden Tools/Porch/Patio Cushions

Rubbermaid$177.474.1★1,189 rev

Newest

by launch date

YOPTO 4x10 FT Outdoor Storage Shed with Floor Metal Shed W/Log Store Garden Tool Storage House W/Lockable Door & Sloped Roof for Backyard Patio Lawn Gray

YOPTO$255.552 rev

3mo ago

DWVO 9 x 4 Outdoor Storage Shed Large Metal Tool Sheds Heavy Duty Storage House with Lockable Doors & Air Vent for Backyard Patio Lawn to Store Bikes Tools Lawnmowers Brown

DWVO$255.491 rev

6mo ago

EHHLY Heavy Duty Tall Storage Cabinet Outdoor Weatherproof 28 Cuft Garage Storage Cabinet with 4 Adjustable Shelves Lockable Kitchen Pantry Closer Organizer 31Wx23Lx66H Sage Grey

EHHLY$232.84135 rev

1y ago

Rubbermaid Freestanding Storage Cabinet Five Shelf with Double Doors Lockable Large 690-Pound Capacity Gray For Garage/Outdoor Garden Tools/Toys/Power Tools/Pool Accessories Grey

Rubbermaid$257.344,234 rev

3y ago

Patiowell 5x3 FT Outdoor Storage Shed Tool Shed with Sloping Roof and Lockable Door Metal Shed for Backyard Garden Patio Lawn Brown

Patiowell$110.022,111 rev

3y ago

What buyers say about rubbermaid outdoor storage

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy Setup”

Storage Capacity10%

“Good storage capacity”

Strength9%

“It is sturdy”

Quality-Overall8%

“Decent quality”

Value For Money8%

“Great value”

Size-Overall6%

“Decent size”

Durability4%

“Easy and durable construction”

Advertised Vs Actual Product3%

“As described”

Water Resistance3%

“Waterproof and sturdy”

Instructions/User Manual/Troubleshooting2%

“Clear instructions”

What buyers complain about

Assembly/Installation18%

“Terrible instructions”

Strength9%

“Not sturdy”

Quality-Overall8%

“Quality felt very, very cheap”

Instructions/User Manual/Troubleshooting6%

“Missing instructions”

Size-Overall5%

“very large”

Durability4%

“Did not last a week”

Value For Money4%

“pretty flimsy for the price”

Water Resistance3%

“NOT rainproof/waterproof”

Material Quality3%

“Weak materials”

Advertised Vs Actual Product2%

“Pictures are deceiving”

Top return reasons

Size-Overall31%

Defective Material/Parts19%

Assembly/Installation11%

Color5%

Quality-Overall5%

Strength4%

Advertised Vs Actual Product4%

Material Quality4%

Value For Money3%

Storage Capacity2%

Common questions

Is rubbermaid outdoor storage profitable to sell on Amazon United States?: The niche generates $332K/yr across 64 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +82.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the rubbermaid outdoor storage niche?: 25 brands and 103 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in rubbermaid outdoor storage?: Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 0.9%.
When does demand for rubbermaid outdoor storage peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the rubbermaid outdoor storage niche?: Listings span $21.57–$866.13; the average listing price is $273.35 (sweet spot $15–$100). The average incumbent carries 1,981 reviews — the moat a new listing must climb.