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Rubbermaid Deck Box

Fail

The top 5 brands take 96% of clicks, so Rubbermaid Deck Box is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$75K/yr26K searches / yr
90-day growth
+131.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 49 sellers

Flapen Score

Rubbermaid Deck Box against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rubbermaid Deck Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubbermaid Deck Box market on Amazon at a glance

Shoppers on Amazon United States searched for Rubbermaid Deck Box 26K times last year and spent an estimated $75K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +131.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+131.4%
Conversion, latest week
2.1%
Market size, estimated
$75Ka year
Peak month
June4.0× the quietest month
Top search term
rubbermaid deck box11K searches a year

02 · Price

A sale here is worth $136.91.

Listings sell for $136.91 on average, from $21.57 to $249.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $136.91 that is $0 to $14K a year per listing.

Average price
$136.91above the $15 to $100 sweet spot
Price range
$21.57–$249.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #88 within Outdoor Storage & Housing. It carries 4,885 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
4.3%
Average rank
#88in Outdoor Storage & Housing
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
4,885per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rubbermaid Deck Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

2%

  • Brand 176%
  • Brand 29%
  • Brand 38%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Rubbermaid Deck Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Search terms

Top Rubbermaid Deck Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubbermaid deck box11K/yr
  • rubbermaid outdoor storage box9K/yr
  • rubbermaid deck storage box3K/yr
  • rubbermaid deck boxes outdoor waterproof2K/yr

Reviews and returns

What reviews say buyers love and hate about Rubbermaid Deck Box

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
1.0%of orders come back
“Difficult to assemble”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rubbermaid Deck Box questions

Answered from the same tracked data.