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Rubber Runner Mat

Fail

Shoppers spend an estimated $47K a year here, so Rubber Runner Mat is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$47K/yr66K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
54%top-5 click share · 22 brands · 37 sellers

Flapen Score

Rubber Runner Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rubber Runner Mat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Runner Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Runner Mat 66K times last year and spent an estimated $47K. The top 5 brands take 63% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.9%
Market size, estimated
$47Ka year
Peak month
November1.7× the quietest month
Top search term
garage runner rug non slip5K searches a year

02 · Price

A sale here is worth $36.57.

Listings sell for $36.57 on average, from $15.43 to $89.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.57 that is $0 to $4K a year per listing.

Average price
$36.57inside the $15 to $100 sweet spot
Price range
$15.43–$89.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Doormats. It carries 1,888 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#221in Doormats
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,888per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rubber Runner Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

37

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

54%

Top 20: 87%

Open market

31%

  • Brand 114%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 65%

Demand

Rubber Runner Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Rubber Runner Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garage runner rug non slip5K/yr
  • garage runner8K/yr
  • garage floor runner10K/yr
  • rubber runner mat outdoor7K/yr
  • rubber floor runner7K/yr
  • rubber mat runner5K/yr
  • garage rug runner5K/yr
  • garage runner rug8K/yr
  • rubber runners4K/yr
  • garage carpet runner4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Runner Mat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Thickness”
3.5%of orders come back
“It's thinner than it shows also”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rubber Runner Mat questions

Answered from the same tracked data.