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Rubber Mulch Mat

Maybe

Search demand grew +116.3% this quarter. But buyers convert on only 1.5% of searches, so Rubber Mulch Mat is a Maybe.

Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$80K/yr99K searches / yr
90-day growth
+116.3%search demand this quarter
Competition
51%top-5 click share · 16 brands · 22 sellers

Flapen Score

Rubber Mulch Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rubber Mulch Mat is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Mulch Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Mulch Mat 99K times last year and spent an estimated $80K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +116.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+116.3%
Conversion, latest week
1.5%
Market size, estimated
$80Ka year
Peak month
May7.0× the quietest month
Top search term
rubber mulch roll28K searches a year

02 · Price

A sale here is worth $55.42.

Listings sell for $55.42 on average, from $17.18 to $140.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $55.42 that is $0 to $6K a year per listing.

Average price
$55.42inside the $15 to $100 sweet spot
Price range
$17.18–$140.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #139 within Soils, Mulches & Planting Media. It carries 217 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
89%
Out of stock, average day
29.7%
Average rank
#139in Soils, Mulches & Planting Media
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
217per listing
Listings tracked
27

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rubber Mulch Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

21%

  • Brand 134%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Rubber Mulch Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Rubber Mulch Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber mulch roll28K/yr
  • rubber mulch mat22K/yr
  • mulch mat13K/yr
  • rubber mulch mat roll10K/yr
  • mulch roll5K/yr
  • mulch mat roll4K/yr
  • rubber walkway5K/yr
  • recycled rubber walkway6K/yr
  • mulch mats3K/yr
  • rubber walkway roll outdoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Mulch Mat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.4%of orders come back
“Not durable for that”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rubber Mulch Mat questions

Answered from the same tracked data.