rubber mulch mat
Worth a lookShows demand growing +116.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+116.3%90-day search growth — must beat 0% to launch
Avg price
Great$55.42avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great216.7avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$17.18–$140.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Bad$80K$80K/yr · 99K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rubber mulch mat is a $80K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rubber mulch mat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $111K–$139K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 85%
- Out of stock
- 29.7%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
21%
- VEVOR34%
- Sekcen12%
- Voccos11%
- DECOHS8%
- Gardener's Supply Company8%
- Zatozkar6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +116.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×
Top rubber mulch mat search terms
- rubber mulch roll28K/yr
- rubber mulch mat22K/yr
- mulch mat13K/yr
- rubber mulch mat roll10K/yr
- mulch roll5K/yr
- mulch mat roll4K/yr
- rubber walkway5K/yr
- recycled rubber walkway6K/yr
- mulch mats3K/yr
- rubber walkway roll outdoor3K/yr
Top rubber mulch mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEVOR Rubber Mulch Mat Roll 2 Rolls 96 x 22 in Recycled Rubber Mulch Mat 0.5 Thick Cuttable Reduced Weed Growth Natural-Looking Weed Barrier Mat Permanent Walkway Pathway for Landscaping
VEVOR$81.674.0★57 rev
Sekcen Upgraded 2 Pack Rubber Mulch Roll Mat for Landscaping Recycled Rubber Walkway Black Permanent Mulch Pathway Playground 8 x 2
Sekcen$99.274.5★15 rev
2Pcs Recycled Felt Mulch Mat Roll for Landscaping 8.2x2 Black Garden Pathway Reusable Fabric Walkway Mat Permanent Mulch Sturdy Bed Liner Edging Border for Plants Vegetables Flower Weed Barrier
Voccos$30.004.4★92 rev
DECOHS 10 x 2 Ft Recycled Felt Mulch Mat Roll for Landscaping Permanent Fabric Mulch Walkway Pathway Mat Reusable Garden Pathway Mulch Barrier with 10 Stakes for Plants Vegetable and Flower Outdoor
DECOHS$19.974.1★47 rev
VEVOR Rubber Mulch Mat Roll 96 x 22 in Recycled Rubber Mulch Mat 0.5 Thick Cuttable Reduced Weed Growth Natural-Looking Weed Barrier Mat Permanent Walkway Pathway for Landscaping
VEVOR$42.864.2★242 rev
Newest
by launch date
Nuanchu 5.5 in x 20 ft Recycled Rubber Walkway Black Rubber Mulch Mat Roll for Landscaping Outdoor Imitation Grass Design Natural Looking Mulch Solution for Garden Pathway Barrier & Edging Border
Nuanchu$33.633 rev
Nuanchu 1.33 x 20 ft Recycled Rubber Walkway Black Rubber Mulch Mat Roll for Landscaping Outdoor Imitation Grass Design Natural Looking Mulch Solution for Garden Pathway Barrier & Edging Border
Nuanchu$51.533 rev
Sekcen Upgraded 2 Pack Rubber Mulch Roll Mat for Landscaping Recycled Rubber Walkway Black Permanent Mulch Pathway Playground 8 x 2
Sekcen$99.2715 rev
4Pcs Pack Felt Mulch Roll for Landscaping 120 x 5.9 Fabric Cuttable Garden Edging Border with 40 U-Shaped Stakes Weed Barrier Mat Durable PE Backing for Flower Beds Lawns & Pathways
Voccos$26.9915 rev
VEVOR Rubber Mulch Mat Roll 2 Rolls 96 x 22 in Recycled Rubber Mulch Mat 0.5 Thick Cuttable Reduced Weed Growth Natural-Looking Weed Barrier Mat Permanent Walkway Pathway for Landscaping
VEVOR$81.6757 rev
Trending
90-day click momentum
4 Pack 10 Ft Long Rubber Mulch for Landscaping Garden Mulch Black Roll Rubber Mulch Mat Natural-Looking Edging Border Cuttable Reduced Weed Growth Organic Soil Fertilizer Bed Liner for Garden 2026
Zatozkar$88.474.2★
Nuanchu 1.33 x 20 ft Recycled Rubber Walkway Black Rubber Mulch Mat Roll for Landscaping Outdoor Imitation Grass Design Natural Looking Mulch Solution for Garden Pathway Barrier & Edging Border
Nuanchu$51.533.5★
Nuanchu 5.5 in x 20 ft Recycled Rubber Walkway Black Rubber Mulch Mat Roll for Landscaping Outdoor Imitation Grass Design Natural Looking Mulch Solution for Garden Pathway Barrier & Edging Border
Nuanchu$33.633.5★
6 Pack 10 Ft Long Rubber Mulch for Landscaping Garden Mulch Black Roll Rubber Mulch Mat Natural-Looking Edging Border Cuttable Reduced Weed Growth Organic Soil Fertilizer Bed Liner for Garden 2026
Zatozkar$114.114.2★
VEVOR Rubber Mulch Mat Roll 4 Rolls 120 x 4.5 in Recycled Rubber Permanent Mulch Edging Border Natural-Looking Flower Barrier with Stakes 0.5 in Thick Cuttable Garden Edgings for Landscaping
VEVOR$51.334.0★
What buyers say about rubber mulch mat
What buyers praise and complain about, mined from review topics.What buyers love
“High quality and enhanced my garden”
“Easy to use”
“As advertised”
“The appearance makes it look like a professional install”
“Good value for the money”
“The thickness is good”
“HIGH QUALITY AND DURABLE”
“The color is good”
“offers excellent water permeability”
“Sturdy enough and looks great”
What buyers complain about
“Not durable for that”
“description is deceptive”
“Cheaply Made”
“it came with a very thin fabric underlayment”
“it doesn't cut easy”
“Too short”
“it is too expensive to not last”
“the package these 6 rolls arrived in was very heavy”
“Does not prevent growth”
“I had to use a spray adhesive”
Top return reasons
Common questions
- Is rubber mulch mat profitable to sell on Amazon United States?
- The niche generates $80K/yr across 27 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +116.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the rubber mulch mat niche?
- 16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in rubber mulch mat?
- Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.
- When does demand for rubber mulch mat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.
- What does it cost to enter the rubber mulch mat niche?
- Listings span $17.18–$140.55; the average listing price is $55.42 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.