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Rubber Mulch

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 0.7% of searches, so Rubber Mulch is a Maybe.

Flapen Score
54
54 / 100
Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 56
Market size
$434K/yr370K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
58%top-5 click share · 11 brands · 46 sellers

Flapen Score

Rubber Mulch against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rubber Mulch is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Mulch market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Mulch 370K times last year and spent an estimated $434K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
0.7%
Market size, estimated
$434Ka year
Peak month
May6.8× the quietest month
Top search term
rubber mulch187K searches a year

02 · Price

A sale here is worth $165.11.

Listings sell for $165.11 on average, from $10.23 to $999.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $165.11 that is $17K to $41K a year per listing.

Average price
$165.11above the $15 to $100 sweet spot
Price range
$10.23–$999.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$17K–$41K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #91 within Soils, Mulches & Planting Media. It carries 623 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
32%
Out of stock, average day
15.1%
Average rank
#91in Soils, Mulches & Planting Media
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
623per listing
Listings tracked
25

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rubber Mulch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$87K$130K$173K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

46

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 93%

Open market

10%

  • Playsafer46%
  • VEVOR14%
  • Groundsmart12%
  • Rubberific9%
  • BE ECO WISE4%
  • GroundSmart Rubber Mulch4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Rubber Mulch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Rubber Mulch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rubber mulch187K/yr
  • rubber mulch for landscaping76K/yr
  • rubber mulch clearance30K/yr
  • playground mulch15K/yr
  • brown rubber mulch11K/yr
  • fake mulch11K/yr
  • rubber mulch for playground11K/yr
  • playground rubber mulch5K/yr
  • rubber playground mulch5K/yr
  • rubber mulch bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Mulch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.4%of orders come back
“a bit expensive for how much you get”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rubber Mulch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data