rubber mat
Worth a lookShows a sweet-spot price point ($19.38 avg), but weak search conversion (1.9%) keeps it on the watch list.
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$6.05–$47.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$509K$509K/yr · 1.4M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,262.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rubber mat is a $509K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rubber mat market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $581K–$775K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.3%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
31
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
51%
Top 20: 90%
Open market
40%
- Haulcove25%
- Mohawk Home8%
- ukeetap8%
- Smiry7%
- Rubber-Cal7%
- CLIMATEX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Top rubber mat search terms
- rubber mat664K/yr
- rubber mats for outside112K/yr
- outdoor rubber mat70K/yr
- rubber door mat70K/yr
- rubber door mats64K/yr
- waterproof floor mat60K/yr
- thick rubber mat40K/yr
- black mat36K/yr
- nonslip mat31K/yr
- rubber matt25K/yr
Top rubber mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.454.4★802 rev
Mohawk Home Heavy Duty Rubber Stall Mat - Gym Floor- Under Dog Crate - All Purpose Utility 3 x 4 - 1/2 Thick
Mohawk Home$32.164.4★370 rev
Rubber-Cal Diamond-Plate Rubber Flooring Roll - 3 mm x 4 ft x 2 ft Roll - Black
Rubber-Cal$19.284.4★4,590 rev
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 34 x 22 Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$11.794.7★1,848 rev
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.494.6★552 rev
Newest
by launch date
WELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black
WELDUN$7.8740 rev
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.45802 rev
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.49552 rev
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 34 x 22 Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$11.791,848 rev
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
ukeetap$9.261,848 rev
Trending
90-day click momentumWELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black
WELDUN$7.874.8★
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.454.4★
Ottomanson Heavy Duty Rubber Floor Mat Non-Slip Waterproof Easy to Clean Anti-Fatigue Mat for Commercial Kitchens Restaurants Workshops Oil Resistant Hose Washable 36 x 60 Black
Ottomanson$37.954.7★
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.324.5★
Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
Smiry$9.494.6★
What buyers say about rubber mat
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Fit perfect”
“As advertised”
“Easy to clean up after use”
“Great deal”
“durable material”
“works well for purpose”
“Nice thick mat”
“It's comfortable”
“Easy to use”
What buyers complain about
“Not large enough”
“Not as thick as I thought it would be”
“Super expensive for the quality”
“Very flimsy”
“Fall apart easy”
“Inaccurate description”
“Smell really bad”
“Wish they were cheaper”
“Wont lay flat”
“Not a lot of grip”
Top return reasons
Common questions
- Is rubber mat profitable to sell on Amazon United States?
- The niche generates $509K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rubber mat niche?
- 23 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in rubber mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.5%.
- When does demand for rubber mat peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rubber mat niche?
- Listings span $6.05–$47.33; the average listing price is $19.38 (sweet spot $15–$100). The average incumbent carries 6,262 reviews — the moat a new listing must climb.