Rubber Mat

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $509K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+16.2%

Conversion, latest week

1.9%

Market size, estimated

$509Ka year

Peak month

April2.0× the quietest month

Top search term

rubber mat664K searches a year

Listings sell for $19.38 on average, from $6.05 to $47.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $19.38 that is $5K to $10K a year per listing.

Average price

$19.38inside the $15 to $100 sweet spot

Price range

$6.05–$47.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #233 within Doormats. It carries 6,262 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#233in Doormats

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,262per listing

Listings tracked

27

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months