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Rubber Flooring

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 1.8% of searches, so Rubber Flooring is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$591K/yr831K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
30%top-5 click share · 51 brands · 62 sellers

Flapen Score

Rubber Flooring against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rubber Flooring is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Flooring market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Flooring 831K times last year and spent an estimated $591K. The top 5 brands take 35% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $591K a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
1.8%
Market size, estimated
$591Ka year
Peak month
June3.0× the quietest month
Top search term
rubber mats for outside112K searches a year

02 · Price

A sale here is worth $40.22.

Listings sell for $40.22 on average, from $7.83 to $159.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $40.22 that is $4K to $10K a year per listing.

Average price
$40.22inside the $15 to $100 sweet spot
Price range
$7.83–$159.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #148 within Doormats. It carries 5,846 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
4.0%
Average rank
#148in Doormats
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,846per listing
Listings tracked
67

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rubber Flooring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

62

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

30%

Top 20: 63%

Open market

61%

  • Brand 110%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Rubber Flooring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Rubber Flooring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber mats for outside112K/yr
  • rubber flooring142K/yr
  • outdoor rubber mat70K/yr
  • rubber door mat70K/yr
  • rubber door mats64K/yr
  • rubber outdoor mat46K/yr
  • thick rubber mat40K/yr
  • large rubber mat43K/yr
  • rubber flooring roll38K/yr
  • thin rubber mat28K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Flooring

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.4%of orders come back
“way too narrow”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rubber Flooring questions

Answered from the same tracked data.