Rubber Flooring
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 1.8% of searches, so Rubber Flooring is a Maybe.
- Flapen Score
- 61 / 100Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 5661
- Market size
- $591K/yr831K searches / yr
- 90-day growth
- +24.0%search demand this quarter
- Competition
- 30%top-5 click share · 51 brands · 62 sellers
Flapen Score
Rubber Flooring against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Rubber Flooring is stronger. Inside it, weaker.
Market
The Rubber Flooring market on Amazon at a glance
Shoppers on Amazon United States searched for Rubber Flooring 831K times last year and spent an estimated $591K. The top 5 brands take 35% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $591K a year.
- Searches, last 12 months
- 831K
- Growth, 90 days vs prior 90
- +24.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $591Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- rubber mats for outside112K searches a year
02 · Price
A sale here is worth $40.22.
Listings sell for $40.22 on average, from $7.83 to $159.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $40.22 that is $4K to $10K a year per listing.
- Average price
- $40.22inside the $15 to $100 sweet spot
- Price range
- $7.83–$159.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #148 within Doormats. It carries 5,846 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 99%
- Out of stock, average day
- 4.0%
- Average rank
- #148in Doormats
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,846per listing
- Listings tracked
- 67
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Rubber Flooring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 5mo ago

DII Rubber Doormats Collection All Weather 18x30 Lattice
- Price
- $17.39
- Rating
- 4.7/5
- Reviews
- 9,244
- Age
- 9y ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.32
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 1y ago

Mohawk Home Heavy Duty Rubber Stall Mat - Gym Floor- Under Dog Crate - All Purpose Utility 3 x 4 - 1/2 Thick
- Price
- $32.16
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 1y ago

Rubber-Cal Diamond-Plate Rubber Flooring Roll - 3 mm x 4 ft x 2 ft Roll - Black
- Price
- $19.28
- Rating
- 4.4/5
- Reviews
- 4,590
- Age
- 16y ago
Trending
estimated 90-day click momentum
WELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black
- Price
- $7.87
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 5mo ago

RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)
- Price
- $21.92
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 7mo ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.32
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 1y ago

Lovinland Large Rubber Doormat for Outside - 60 x 35 Heavy Duty Outdoor Drainage Mat with Holes - Anti Slip Floor Mat for Commercial Kitchen Pool Restaurant Garage Bar Entrance Wet Area Garden
- Price
- $46.32
- Rating
- 4.7/5
- Reviews
- 1,142
- Age
- 8y ago
Newest
by launch date
WELDUN Front Door Mat Outside Entrance Heavy Duty Waterproof Doormat for Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing Low Profile Easy Clean Stain & Fade Resistant 29.5x17 Black
- Price
- $7.87
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 802
- Age
- 5mo ago

RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)
- Price
- $21.92
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 7mo ago

Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black
- Price
- $9.49
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 7mo ago

BEHERO Front Door Mat Outside Entrance 36 x 17 Heavy Duty Rubber Outdoor Mats Enlarged for Entryway Welcome Matt Outdoor Dirt Trapping Waterproof
- Price
- $25.83
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
51 falling
Sellers
62
Est. top-5 brand share
35%
Top 20: 73%
Est. top-5 click share
30%
Top 20: 63%
Open market
61%
- Haulcove10%
- Smiry7%
- DII7%
- Rubber-Cal6%
- THAILE5%
- Mohawk Home5%
Demand
Rubber Flooring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Rubber Flooring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rubber mats for outside112K/yr
- rubber flooring142K/yr
- outdoor rubber mat70K/yr
- rubber door mat70K/yr
- rubber door mats64K/yr
- rubber outdoor mat46K/yr
- thick rubber mat40K/yr
- large rubber mat43K/yr
- rubber flooring roll38K/yr
- thin rubber mat28K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Flooring
We read the reviews and the return reasons for every product selling here.
“way too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Flooring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









