Rubber Door Mats Outdoor

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

+34.8%

Conversion, latest week

2.2%

Market size, estimated

$142Ka year

Peak month

June2.0× the quietest month

Top search term

rubber door mats outdoor41K searches a year

Listings sell for $24.40 on average, from $9.01 to $47.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.40 that is $2K to $6K a year per listing.

Average price

$24.40inside the $15 to $100 sweet spot

Price range

$9.01–$47.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #609 within Doormats. It carries 2,793 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

5.3%

Average rank

#609in Doormats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,793per listing

Listings tracked

38

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months