Rubber Door Mats

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

2.4%

Market size, estimated

$159Ka year

Peak month

June1.6× the quietest month

Top search term

rubber door mats64K searches a year

Listings sell for $22.78 on average, from $7.87 to $47.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.78 that is $2K to $6K a year per listing.

Average price

$22.78inside the $15 to $100 sweet spot

Price range

$7.87–$47.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #364 within Doormats. It carries 3,364 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

5.7%

Average rank

#364in Doormats

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,364per listing

Listings tracked

37

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months