Is rubber door mats profitable to sell on Amazon United States?

The niche generates $159K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the rubber door mats niche?

22 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in rubber door mats?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.6%.

When does demand for rubber door mats peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the rubber door mats niche?

Listings span $7.87–$47.33; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 3,364 reviews — the moat a new listing must climb.

rubber door mats

Worth a look

Shows a sweet-spot price point ($22.78 avg), but weak search conversion (2.4%) keeps it on the watch list.

Avg price

Great$22.78

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$7.87–$47.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$159K

$159K/yr · 297K searches

Review moat

Okay3,364.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, rubber door mats is a $159K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rubber door mats market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $182K–$228K; units × avg price
Conversion rate: 2.4%
Avg BSR: #364
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 5.7%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

40%

Top 20: 79%

Open market

40%

DII22%
Smiry10%
Calloway Mills9%
GORILLA GRIP7%
DEXI7%
Color&Geometry6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top rubber door mats search terms

rubber door mats64K/yr +10.0%1.5% conv.
rubber door mats outdoor41K/yr +31.0%1.6% conv.
outdoor door mats that drain water20K/yr +55.3%1.0% conv.
rubber doormat21K/yr +20.8%1.6% conv.
outdoor rubber mats with drainage18K/yr +52.9%1.2% conv.
rubber welcome mat outdoor16K/yr +14.2%1.7% conv.
outdoor drainage mat11K/yr +124.9%0.6% conv.
rubber welcome mat15K/yr +43.8%1.7% conv.
outdoor rubber door mat19K/yr -25.4%1.6% conv.
rubber front door mat11K/yr +10.2%1.2% conv.

All search terms

Top rubber door mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DII Rubber Doormats Collection All Weather 18x30 Lattice

DII$17.394.7★9,244 rev

Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black

Smiry$9.494.6★552 rev

BEHERO Front Door Mat Outside Entrance 36 x 17 Heavy Duty Rubber Outdoor Mats Enlarged for Entryway Welcome Matt Outdoor Dirt Trapping Waterproof

BEHERO$25.834.4★127 rev

GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond

GORILLA GRIP$16.754.4★39,377 rev

DEXI Front Door Mat Outside Entrance Rubber 19x30 Welcome Floor Doormat Heavy Duty Non Slip Dirt Trapper Waterproof Exterior Entry Mats All Weather for Patio Entryway Drainage Black

DEXI$34.074.5★1,057 rev

Newest

by launch date

RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)

RESARE$21.9274 rev

7mo ago

Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black

Smiry$9.49552 rev

7mo ago

QiCaiJia Front Door Mat 20x31 Drainage Heavy Duty Dirt Trapping Non-Slip Doormats Outdoor Rubber Floor Mats Restaurant Commercial Kitchen Industral Pool Entrance Bar Wet Area Grey

QiCaiJia$24.78121 rev

11mo ago

BEHERO Front Door Mat Outside Entrance 36 x 17 Heavy Duty Rubber Outdoor Mats Enlarged for Entryway Welcome Matt Outdoor Dirt Trapping Waterproof

BEHERO$25.83127 rev

1y ago

DEXI Front Door Mat Outside Entrance 24x36 Heavy Duty Non-Slip Rubber Entry Mats Dirt Trapping Waterproof Low-Profile Welcome Doormat for Entryway Black

DEXI$45.20172 rev

1y ago

What buyers say about rubber door mats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality mat”

Advertised Vs Actual Product10%

“As pictured”

Value For Money8%

“Great Value”

Ease Of Cleaning8%

“Easy to blow clean with my blower”

Size-Overall7%

“Its a great size unique”

Durability6%

“Very durable”

Strength4%

“Sturdy, stays in place”

Design-Overall4%

“Its pattern is nice”

Material Quality3%

“Good material”

Weather Proof2%

“Great for this type of weather”

What buyers complain about

Size-Overall31%

“It's small”

Thickness8%

“Not as thick as I would of liked”

Quality-Overall7%

“Quality is a little cheap and very small”

Flatness7%

“wont stay flat”

Water Resistance4%

“Not good for wet days”

Durability3%

“it started falling apart”

Advertised Vs Actual Product3%

“Looks can be deceiving”

Value For Money3%

“a little pricey for what they are”

Smell3%

“Strong rubber smell”

Strength2%

“Cheap and flimsy”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product5%

Quality-Overall4%

Material Quality4%

Thin4%

Thickness3%

Flatness2%

Smell2%

Color2%

Functionality-Overall2%

Common questions

Is rubber door mats profitable to sell on Amazon United States?: The niche generates $159K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the rubber door mats niche?: 22 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in rubber door mats?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.6%.
When does demand for rubber door mats peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the rubber door mats niche?: Listings span $7.87–$47.33; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 3,364 reviews — the moat a new listing must climb.