Royal Oak

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

7.2%

Market size, estimated

$2.7Ma year

Top search term

charcoal1.0M searches a year

Listings sell for $21.14 on average, from $9.82 to $42.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $21.14 that is $211K to $264K a year per listing.

Average price

$21.14inside the $15 to $100 sweet spot

Price range

$9.82–$42.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

10,000–12,500

Revenue per listing a year

$211K–$264K

Returns

0.5%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Fuel & Firestarters. It carries 3,579 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#224in Fuel & Firestarters

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,579per listing

Listings tracked

10

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months