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59

round outdoor rugs for patios

Worth a look

Shows demand growing +120.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 95Conversion 11Competition 91Returns 20Price range 53Avg price 92Brand share 84Review moat 43Quality gap 60

Growth

Incredible+120.4%

90-day search growth — must beat 0% to launch

Avg price

Great$52.68

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$20.45–$170.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,241.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$111K

$111K/yr · 234K searches

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, round outdoor rugs for patios is a $111K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

round outdoor rugs for patios market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$79K–$105K
units × avg price
Conversion rate
0.9%
Avg BSR
#286
Page quality
0%
Prime
98%
Sponsored
94%
Out of stock
8.7%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

48

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

24%

Top 20: 56%

Open market

43%

  • SAFAVIEH16%
  • Unique Loom11%
  • Homcomoda11%
  • Capslpad7%
  • VSIWB6%
  • famibay5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +120.4% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×

Top round outdoor rugs for patios search terms

  • outdoor rug round45K/yr
  • round outdoor rugs for patios23K/yr
  • circle outdoor rug18K/yr
  • round patio rug17K/yr
  • outdoor circle rug17K/yr
  • 10 round outdoor rug13K/yr
  • 8 round outdoor rug11K/yr
  • circular outdoor rug12K/yr
  • outdoor rug round 8 foot11K/yr
  • outdoor rug circle11K/yr
All search terms

Top round outdoor rugs for patios products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$7K8%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about round outdoor rugs for patios

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent quality”

Color13%

“Comes in different colors”

Size-Overall9%

“Great size”

Design-Overall7%

“Love the design”

Value For Money7%

“Good value”

Advertised Vs Actual Product6%

“Just as advertised”

Ease Of Cleaning6%

“I seems to stay pretty clean so far”

Weight Light4%

“This rug is ultra lightweight”

Material Quality4%

“Great material”

Durability3%

“Beautiful and durable”

What buyers complain about

Flatness12%

“its hard to get it to lay completely flat”

Material Quality10%

“Cheap material”

Quality-Overall10%

“Very cheaply made”

Thickness6%

“This rug is very thin”

Size-Overall6%

“Incorrect size”

Stitch/Finish/Polish6%

“But one seam line did not soak correctly”

Durability5%

“Falling apart 2 weeks after arrival”

Strength5%

“Very flimsy”

Advertised Vs Actual Product4%

“The pictures are misleading”

Color4%

“more muted colors”

Top return reasons

Size-Overall44%
Color13%
Material Quality11%
Quality-Overall7%
Advertised Vs Actual Product6%
Flatness3%
Functionality-Overall3%
Smell2%
Thin1%
Thickness1%

Common questions

Is round outdoor rugs for patios profitable to sell on Amazon United States?
The niche generates $111K/yr across 100 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +120.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the round outdoor rugs for patios niche?
31 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in round outdoor rugs for patios?
Top complaints mined from reviews: Flatness, Material Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
When does demand for round outdoor rugs for patios peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.
What does it cost to enter the round outdoor rugs for patios niche?
Listings span $20.45–$170.89; the average listing price is $52.68 (sweet spot $15–$100). The average incumbent carries 2,242 reviews — the moat a new listing must climb.