rose soil
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Price range
Great$5.98–$66.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.5%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,342.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$65K$65K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, rose soil is a $65K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rose soil market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $103K–$123K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
34
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Miracle-Gro60%
- Coast of Maine12%
- PERFECT PLANTS8%
- Omitgoter7%
- Scotts6%
- Burpee4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +56.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 21.0×
Top rose soil search terms
- rose soil13K/yr
- moisture control potting soil10K/yr
- miracle grow moisture control potting soil8K/yr
- rose potting soil5K/yr
- potting soil for roses4K/yr
- miracle gro moisture control potting mix3K/yr
- soil for roses4K/yr
- moisture control potting mix3K/yr
- rose soil potting mix4K/yr
- miracle grow moisture control potting mix2K/yr
Top rose soil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro Moisture Control Potting Mix 8 qt. (2-Pack)
Miracle-Gro$12.334.6★9,086 rev
Miracle-Gro Moisture Control Potting Mix 16 qt. (2-Pack)
Miracle-Gro$27.134.6★501 rev
Coast of Maine Organic & Natural Planting Soil for Roses & Flowers - Premium Garden Soil w/Composted Manure Sphagnum Peat Moss for Multi Use In Ground & Containers - Enhanced Drainage (20 Qt)
Coast of Maine$33.724.7★202 rev
Omitgoter Rose Soil Potting Soil 1qt- Natural Organic Potting Mix for Roses Superior Drainage & Breathability Nutrient-Rich Formula to Support Healthy Rose Growth
Omitgoter$8.454.4★219 rev
Scotts Rose & Bloom Continuous Release Plant Food 3 lb
Scotts$9.224.6★1,318 rev
Newest
by launch dateOmitgoter Rose Soil Potting Soil 1qt- Natural Organic Potting Mix for Roses Superior Drainage & Breathability Nutrient-Rich Formula to Support Healthy Rose Growth
Omitgoter$8.45219 rev
Specialty Rose Planting Mix by Perfect Plants | Premium Nutrients for Flowering Roses Such as Drift Knockout and Heirloom (4qt)
PERFECT PLANTS$17.9658 rev
Specialty Rose Planting Mix by Perfect Plants | Premium Nutrients for Flowering Roses Such as Drift Knockout and Heirloom (8qt)
PERFECT PLANTS$24.9358 rev
Miracle-Gro Organic Outdoor Potting Mix 16 qt.
Miracle-Gro$8.433,588 rev
Doter Organic Rose Soil Mix Indoor Plants Potting Mix for All Potted Rose Grow Healthy houseplants Indoors
Doter$5.98161 rev
Trending
90-day click momentumSpecialty Rose Planting Mix by Perfect Plants | Premium Nutrients for Flowering Roses Such as Drift Knockout and Heirloom (8qt)
PERFECT PLANTS$24.934.5★
Omitgoter Rose Soil Potting Soil 1qt- Natural Organic Potting Mix for Roses Superior Drainage & Breathability Nutrient-Rich Formula to Support Healthy Rose Growth
Omitgoter$8.454.4★
Miracle-Gro Moisture Control Potting Mix 16 qt. (2-Pack)
Miracle-Gro$27.134.6★
Miracle-Gro Moisture Control Potting Mix For Container Plants Protects against Over- and Under-Watering 2 cu. ft.
Miracle-Gro$39.554.6★
Miracle-Gro Organic Outdoor Potting Mix 16 qt.
Miracle-Gro$8.434.6★
What buyers say about rose soil
What buyers praise and complain about, mined from review topics.What buyers love
“is growing well”
“Excellent product”
“GOOD VALUE”
“As Described”
“Easy to use”
“Helps with moisture”
“it is the perfect size”
“Clean dirt”
“It doesnt smell bad”
“Its fluffy and high quality stuff”
What buyers complain about
“Big issues with germination compared with another product”
“Bugs”
“Small bags”
“Price could be better”
“It is not that cost effective so I expect it to be better quality”
“So dry”
“it is contaminated”
“bad chemical odor also”
“Heavy items must be delivered to my door”
“Advertised as 2 but only received one”
Top return reasons
Common questions
- Is rose soil profitable to sell on Amazon United States?
- The niche generates $65K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the rose soil niche?
- 7 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rose soil?
- Top complaints mined from reviews: Plant Growth, Pest/Insect Control, Size-Overall. The return rate is 0.3%.
- When does demand for rose soil peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 21.0× the quietest.
- What does it cost to enter the rose soil niche?
- Listings span $5.98–$66.79; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 3,343 reviews — the moat a new listing must climb.