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Rose Bush Covers for Winter

Fail

Demand is soft, at -57.9% this quarter, so Rose Bush Covers for Winter is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$11K/yr27K searches / yr
90-day growth
-57.9%search demand this quarter
Competition
60%top-5 click share · 14 brands · 42 sellers

Flapen Score

Rose Bush Covers for Winter against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rose Bush Covers for Winter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Bush Covers for Winter market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Bush Covers for Winter 27K times last year and spent an estimated $11K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-57.9%
Conversion, latest week
1.3%
Market size, estimated
$11Ka year
Peak month
November13.2× the quietest month
Top search term
outdoor plant warmer for winter12K searches a year

02 · Price

A sale here is worth $29.95.

Listings sell for $29.95 on average, from $13.25 to $82.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.95 that is $0 to $3K a year per listing.

Average price
$29.95inside the $15 to $100 sweet spot
Price range
$13.25–$82.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #330 within Plant Covers. It carries 936 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
18.8%
Average rank
#330in Plant Covers
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
936per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rose Bush Covers for Winter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

42

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

  • Brand 120%
  • Brand 214%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Rose Bush Covers for Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.2×

Reviews and returns

What reviews say buyers love and hate about Rose Bush Covers for Winter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Plant Growth”
12%of negative reviews mention “Assembly/Installation”
4.1%of orders come back
“Not easy to assemble”
A buyer, on “Assembly/Installation”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rose Bush Covers for Winter questions

Answered from the same tracked data.