Roping Dummy

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

0.8%

Market size, estimated

$239Ka year

Peak month

December2.9× the quietest month

Top search term

roping dummy69K searches a year

Listings sell for $134.27 on average, from $19.15 to $648.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $134.27 that is $0 to $13K a year per listing.

Average price

$134.27above the $15 to $100 sweet spot

Price range

$19.15–$648.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

4.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #176 within Farm & Ranch. It carries 88 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

70%

Out of stock, average day

6.8%

Average rank

#176in Farm & Ranch

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

27

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months