Is rooting hormone for cuttings profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is +69.5%. Flapen's verdict: Launch it (58/100).

How competitive is the rooting hormone for cuttings niche?

8 brands and 66 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in rooting hormone for cuttings?

Top complaints mined from reviews: Functionality-Overall, Plant Growth, Size-Overall. The return rate is 0.4%.

When does demand for rooting hormone for cuttings peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the rooting hormone for cuttings niche?

Listings span $6.60–$22.90; the average listing price is $14.49 (sweet spot $15–$100). The average incumbent carries 8,525 reviews — the moat a new listing must climb.

rooting hormone for cuttings

Launch it

A $1.4M/yr market growing +69.5% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.1M searches

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+69.5%

90-day search growth — must beat 0% to launch

Avg price

Good$14.49

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.60–$22.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,525

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, rooting hormone for cuttings is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rooting hormone for cuttings market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 8.8%
Avg BSR: #208
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Bonide43%
Garden Safe29%
Hormex10%
Clonex6%
Gardentech4%
Southside Plants3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top rooting hormone for cuttings search terms

rooting hormone for cuttings435K/yr +69.9%12.8% conv.
rooting hormone195K/yr +76.0%10.7% conv.
rooting powder85K/yr +105.9%13.5% conv.
root hormone41K/yr +147.5%9.3% conv.
rooting powder for plant cuttings52K/yr +45.0%15.0% conv.
root hormone for cuttings41K/yr +44.7%13.5% conv.
rooting hormone powder23K/yr +57.4%12.2% conv.
plant rooting hormone for cuttings24K/yr +40.7%12.5% conv.
root powder for plants19K/yr +53.9%12.2% conv.
take root17K/yr +46.5%11.6% conv.

All search terms

Top rooting hormone for cuttings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development

Bonide$6.604.4★15,416 rev

Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack

Garden Safe$10.774.5★4,660 rev

Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation

Hormex$21.954.4★8,307 rev

Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml

Clonex$17.944.6★21,668 rev

RootBoost Rooting Hormone 2 Ounces

Gardentech$7.994.3★7,147 rev

Newest

by launch date

Root Drops - Liquid Rooting Hormone for Cuttings | Fast Propagation Drops Stronger Roots Less Shock | Works in Water Soil Leca Moss| For all Indoor Houseplants like Pothos Monstera Philodendron

Southside Plants$22.85753 rev

1y ago

Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack

Garden Safe$10.774,660 rev

4y ago

Houseplant Prop Drops Rooting Hormone for Cuttings & Propagation Promoter | Root Growth Hormone & Root Stimulator | Supports Faster Root Development in Water & Soil Propagation | 8 oz

HOUSEPLANT RESOURCE CENTER$22.901,391 rev

6y ago

Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation

Hormex$21.958,307 rev

8y ago

Doff Hormone Rooting Powder Plant and Cuttings 75g Dibber Pack Rootings Power

Doff$8.3716,566 rev

13y ago

What buyers say about rooting hormone for cuttings

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth41%

“Amazing growth”

Advertised Vs Actual Product14%

“exactly as advertised”

Value For Money11%

“worth every penny”

Quality-Overall9%

“Good quality food”

Cutting/Trimming7%

“If you take a cutting use this works great”

Ease Of Use6%

“Easy to use”

Size-Overall3%

“bottle size is great as well it doesnt take much”

Instructions/User Manual/Troubleshooting2%

“Clear directions made it easy to use”

Strength1%

“effectiveness”

Durability1%

“they last a while”

What buyers complain about

Functionality-Overall28%

“doesn't seem to work good”

Plant Growth23%

“Zero growth”

Size-Overall5%

“The bottle seems small”

Value For Money5%

“Waste of money”

Cutting/Trimming3%

“killed every cutting that I had”

Leak-Proof3%

“Product leaks out if it on its side for a moment too long”

Quality-Overall3%

“No quality control”

Smell3%

“it doesnt smell like its sealed”

Instructions/User Manual/Troubleshooting2%

“Had I been able to read instructions for actually using this product. which are not supplied in the webpage description of the product.”

Ease Of Use2%

“won't use it that quickly”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product13%

Leak-Proof13%

Value For Money12%

Plant Growth8%

Size-Overall4%

Product Condition4%

Defective Material/Parts3%

Cutting/Trimming2%

Color2%

Common questions

Is rooting hormone for cuttings profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is +69.5%. Flapen's verdict: Launch it (58/100).
How competitive is the rooting hormone for cuttings niche?: 8 brands and 66 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in rooting hormone for cuttings?: Top complaints mined from reviews: Functionality-Overall, Plant Growth, Size-Overall. The return rate is 0.4%.
When does demand for rooting hormone for cuttings peak?: Demand peaks in Apr–May–Jun; the busiest month runs 3.7× the quietest.
What does it cost to enter the rooting hormone for cuttings niche?: Listings span $6.60–$22.90; the average listing price is $14.49 (sweet spot $15–$100). The average incumbent carries 8,525 reviews — the moat a new listing must climb.