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Roach Motel

Maybe

Buyers convert on 19.6% of searches. But the top 5 products take 77% of clicks, so Roach Motel is a Maybe.

Flapen Score
59
59 / 100
Top 36% of 8,839 Patio, Lawn & Garden niches · +3 vs the category median of 56
Market size
$487K/yr198K searches / yr
90-day growth
+69.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 81 sellers

Flapen Score

Roach Motel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Roach Motel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roach Motel market on Amazon at a glance

Shoppers on Amazon United States searched for Roach Motel 198K times last year and spent an estimated $487K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $487K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+69.1%
Conversion, latest week
19.6%
Market size, estimated
$487Ka year
Peak month
June3.7× the quietest month
Top search term
roach motel102K searches a year

02 · Price

A sale here is worth $12.57.

Listings sell for $12.57 on average, from $5.30 to $30.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $12.57 that is $50K to $63K a year per listing.

Average price
$12.57under the $15 to $100 sweet spot
Price range
$5.30–$30.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$50K–$63K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Baits & Lures. It carries 13,921 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Baits & Lures
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
13,921per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Roach Motel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$73K$146K$219K$292K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

81

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

6%

  • United Industries42%
  • Combat21%
  • Black Flag16%
  • Raid6%
  • HOY HOY5%
  • TRAP A PEST5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Roach Motel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Roach Motel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roach motel102K/yr
  • roach motels for inside home32K/yr
  • roach motels17K/yr
  • roach hotel12K/yr
  • roach hotels7K/yr
  • black flag roach motel6K/yr
  • roach motels for inside home 12 pk9K/yr
  • roach motel traps5K/yr
  • roach hotel traps3K/yr
  • roach hotels indoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Roach Motel

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pest/Insect Control”
33%of negative reviews mention “Pest/Insect Control”
0.4%of orders come back
“These do not catch anything”
A buyer, on “Pest/Insect Control”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Roach Motel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data