roach motel
Worth a lookShows searches that convert (19.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+69.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.30–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$487K$487K/yr · 198K searches
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad13,920.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, roach motel is a $487K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
roach motel market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- $629K–$754K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
81
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- United Industries42%
- Combat21%
- Black Flag16%
- Raid6%
- HOY HOY5%
- TRAP A PEST5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top roach motel search terms
- roach motel102K/yr
- roach motels for inside home32K/yr
- roach motels17K/yr
- roach hotel12K/yr
- roach hotels7K/yr
- black flag roach motel6K/yr
- roach motels for inside home 12 pk9K/yr
- roach motel traps5K/yr
- roach hotel traps3K/yr
- roach hotels indoor5K/yr
Top roach motel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Flag Roach Motel Traps 2-Count 1-Pack
United Industries$5.304.4★15,798 rev
Roach Motel Traps 2 Count Contains No Pesticides Hides Dead Bugs 12 Pack
Black Flag$30.534.4★15,798 rev
Combat Max 12 Month Roach Killing Bait Small Roach Bait Station 18 Count Child-Resistant Fast-Acting Fipronil Cockroach Killer & Nest Destroyer No Vapor Fumes or Odor Mess-Free
Combat$11.284.3★44,282 rev
Combat Max Large Roach Killing Bait 8 count (Pack of 1)
Combat$7.904.4★6,039 rev
Raid Double Control Large Roach Baits 8 CT (1)
Raid$7.344.4★2,118 rev
Newest
by launch date
Roach Traps Indoor Sticky Glue Traps for Roaches Cockroach Trap Indoor Home Roach Motels Trap (10 Traps)
Bug Parking$9.92116 rev
20 Pack Roach Traps Cockroach Traps Indoor Home Glue Roach Traps Child & Pets Safe(Upgrade Recipe)
USKICH$9.873,580 rev
Roach Traps Indoor Sticky (18 Pack) - Glue Traps for Roaches Bug Traps with Roach Bait Traps - Long Lasting Non-Toxic Children and Pet Friendly - Trap a Pest
TRAP A PEST$9.915,422 rev
![HOY HOY Trap A Roach - 10 Traps [2 Pack] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan](https://m.media-amazon.com/images/I/51GiPkcLEHL.jpg)
HOY HOY Trap A Roach - 10 Traps [2 Pack] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan
HOY HOY$14.648,012 rev
Black Flag Roach Motel Traps 2-Count 1-Pack
United Industries$5.3015,798 rev
Trending
90-day click momentumRoach Traps Indoor Sticky Glue Traps for Roaches Cockroach Trap Indoor Home Roach Motels Trap (10 Traps)
Bug Parking$9.924.3★
Combat Max Large Roach Killing Bait 8 count (Pack of 1)
Combat$7.904.4★
Raid Double Control Large Roach Baits 8 CT (1)
Raid$7.344.4★
HOY HOY Trap A Roach - 10 Traps [2 Pack] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan
HOY HOY$14.644.5★
Roach Motel Traps 2 Count Contains No Pesticides Hides Dead Bugs 12 Pack
Black Flag$30.534.4★
What buyers say about roach motel
What buyers praise and complain about, mined from review topics.What buyers love
“Gets rid of roaches QUICKLY”
“Very effective product”
“Very affordable”
“Easy to place”
“Just as expected”
“Effective”
“Easy to assemble”
“Traps them all. Amazing! Does the job”
“The adhesive is strong”
“appreciate that theres no chemical smell”
What buyers complain about
“These do not catch anything”
“This barely works”
“It will not stick at all”
“Waste of money”
“Hard to assemble”
“Hard to understand”
“they are small”
“smell is unhealthy”
“Very easy to break when putting togethet”
“The bait isn't good”
Top return reasons
Common questions
- Is roach motel profitable to sell on Amazon United States?
- The niche generates $487K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +69.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the roach motel niche?
- 8 brands and 81 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in roach motel?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for roach motel peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the roach motel niche?
- Listings span $5.30–$30.53; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 13,921 reviews — the moat a new listing must climb.