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River Rocks

Pass

River Rocks scores 68 out of 100, a Pass. Shoppers spend an estimated $695K a year here, search demand grew +84.2% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$695K/yr1.1M searches / yr
90-day growth
+84.2%search demand this quarter
Competition
53%top-5 click share · 21 brands · 32 sellers

Flapen Score

River Rocks against its category

The dotted line is the Patio, Lawn & Garden average. Past it, River Rocks is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The River Rocks market on Amazon at a glance

Shoppers on Amazon United States searched for River Rocks 1.1M times last year and spent an estimated $695K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+84.2%
Conversion, latest week
2.4%
Market size, estimated
$695Ka year
Peak month
May3.8× the quietest month
Top search term
river rocks214K searches a year

02 · Price

A sale here is worth $27.42.

Listings sell for $27.42 on average, from $7.06 to $67.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $27.42 that is $14K to $21K a year per listing.

Average price
$27.42inside the $15 to $100 sweet spot
Price range
$7.06–$67.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Hardscaping Materials. It carries 1,723 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Hardscaping Materials
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,723per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top River Rocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

32

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

53%

Top 20: 89%

Open market

36%

  • Brand 120%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

River Rocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top River Rocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • river rocks214K/yr
  • river rocks for landscaping104K/yr
  • rocks for landscaping80K/yr
  • landscape rocks88K/yr
  • landscaping rocks87K/yr
  • garden rocks72K/yr
  • river rock63K/yr
  • garden rocks outdoor landscaping48K/yr
  • polished rocks50K/yr
  • pebbles for outdoor landscaping24K/yr

Reviews and returns

What reviews say buyers love and hate about River Rocks

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
37%of negative reviews mention “Brightness/Shine/Glow”
1.7%of orders come back
“No Glow”
A buyer, on “Brightness/Shine/Glow”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common River Rocks questions

Answered from the same tracked data.