rhubarb
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+96.3%90-day search growth — must beat 0% to launch
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good708.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.01–$143.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$137K$137K/yr · 180K searches
According to Flapen's Amazon United States niche tracking, rhubarb is a $137K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 74/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rhubarb market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $152K–$190K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,211
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 58%
- Out of stock
- 2.6%
- Avg brand age
- 74 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
669
Top-5 brand share
37%
Top 20: 84%
Top-5 click share
36%
Top 20: 80%
Open market
58%
- Northwest Wild Foods12%
- St. Dalfour7%
- SURVIVAL GARDEN SEEDS6%
- HostaKing6%
- Princes6%
- Bonds of London5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +96.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.3×
Top rhubarb search terms
- rhubarb131K/yr
- rhubarb fresh10K/yr
- fresh rhubarb11K/yr
- frozen rhubarb17K/yr
- fresh rhubarb for sale5K/yr
- rhubarb frozen4K/yr
- rubarb2K/yr
Top rhubarb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh Frozen Organic Rhubarb by Northwest Wild Foods - Healthy Antioxidant Fruit Diet - for Smoothies Pies Jams Syrups (4.5 Pounds)
Northwest Wild Foods$79.994.6★52 rev
St. Dalfour Strawberry & Rhubarb Fruit Spread - 10oz - 100% from Fruit & Rhubarb No Artificial Ingredients Non-GMO No Cane Sugars All Natural
St. Dalfour$5.704.6★234 rev
Victoria Rhubarb Seeds for Planting - Heirloom Perennial Vegetable with Tart Red Stalks - Cold Hardy Plants for Home Gardens - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$5.994.1★889 rev
Victoria Rhubarb Crown Ready to Plant Super Healthy. Perennial. Comes Back Every Year. Shipped Trimmed for Planting.
HostaKing$19.194.4★574 rev
Original Bonds London Rhubarb & Custard Bag Sugar Coated Rhubarb & Vanilla Flavored Boiled Sweets Imported From The UK The Best Of British Candy
Bonds of London$7.434.1★2,925 rev
Newest
by launch date
5 XL Size Rhubarb Roots for Planting High Yield Rhubarb Plants Live Large Crowns Cold Hardy Zones 2-8
AKTRD$28.189 rev
Halo Naturals Organic Rhubarb Root Cut & Sifted 4 Ounces (Rheum palmatum) USDA Certified | Resealable Pouch| Packaged in The USA
Halo Naturals$10.0429 rev
KVITER 50 Red Victoria Rhubarb Seeds for Planting (Rheum Rhabarbarum) Heirloom Seeds Perennial Vegetable Seeds Perfect for Rhubarb Jam & Pies Grow in Beds & Outdoor Garden
KVITER$7.071,238 rev
22Day Seeds: Seeds Rhubarb Victoria/Pie Plant/Giant Red Stalk/Non GMO/Heirloom
22Day Seeds$7.6711 rev
Seeds4planting - Sweet Rhubarb Victoria 35 Days Heirloom Vegetable Non GMO for Planting
SEEDS4PLANTING$8.8620 rev
Trending
90-day click momentum22Day Seeds: Seeds Rhubarb Victoria/Pie Plant/Giant Red Stalk/Non GMO/Heirloom
22Day Seeds$7.674.4★
5 XL Size Rhubarb Roots for Planting High Yield Rhubarb Plants Live Large Crowns Cold Hardy Zones 2-8
AKTRD$28.183.0★
Victoria Rhubarb Crown Ready to Plant Super Healthy. Perennial. Comes Back Every Year. Shipped Trimmed for Planting.
HostaKing$19.194.4★
Victoria Rhubarb Crown for Planting - Large Heathly Root Comes Back Each Year (3 Plants)
CZ Grain$26.053.5★
Whole Foods Market Raspberry Rhubarb Scone 4 Count 12 Ounce
Whole Foods Market$7.513.9★
What buyers say about rhubarb
What buyers praise and complain about, mined from review topics.What buyers love
“Unique taste”
“the plants are growing nicely”
“The flavor varietys are so good”
“Definitely sweet and crunchy, when you got a good one”
“so finding it high-quality in a jar was a revelation”
“Delicious and different consistency”
“Very good yogurt”
“money well spent”
“Always fresh”
“they are going strong”
What buyers complain about
“Artificial taste”
“Not good germination”
“Price too high”
“These have no discernable flavor”
“Its a bit extra sweet”
“Just need better quality control”
“they are very far from Large”
“Looks spoiled and brown”
“Dried up root”
“Had a late frost and killed all but one”
Top return reasons
Common questions
- Is rhubarb profitable to sell on Amazon United States?
- The niche generates $137K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +96.3%. Flapen's verdict: Worth a look (74/100).
- How competitive is the rhubarb niche?
- 34 brands and 669 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in rhubarb?
- Top complaints mined from reviews: Taste-Overall, Plant Growth, Value For Money. The return rate is 0.0%.
- When does demand for rhubarb peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.3× the quietest.
- What does it cost to enter the rhubarb niche?
- Listings span $2.01–$143.79; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.