retractable side awning
Worth a lookShows a thin review moat (365 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.
Review moat
Great365.47avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Avg price
Good$111.82avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$28.15–$253.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 318K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, retractable side awning is a $85K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
retractable side awning market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $140K–$168K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 87%
- Out of stock
- 14.0%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
39
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
38%
Top 20: 77%
Open market
26%
- VEVOR29%
- Villanex11%
- HOMEDEMO10%
- Yaheetech9%
- LIFERUN8%
- MCombo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×
Top retractable side awning search terms
- retractable privacy screen outdoor60K/yr
- retractable side awning58K/yr
- retractable screen47K/yr
- retractable privacy screen33K/yr
- retractable side awning privacy screen18K/yr
- side awning16K/yr
- retractable privacy fence13K/yr
- retractable privacy screen for patio7K/yr
- manual retractable patio screens7K/yr
- retractable outdoor privacy screen4K/yr
Top retractable side awning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
175 x 72.5 Retractable Side Awning Waterproof & UV-Resistant Folding Privacy Screen Room Divider Roll Up BalconyGray
Villanex$113.083.9★31 rev
VEVOR Retractable Side Awning 71x 138 Outdoor Privacy Screen 180g Polyester Water-Proof Retractable Patio Screen UV 30+ Room Divider Wind Screen for Patio Backyard Balcony Gray
VEVOR$82.844.3★249 rev
HOMEDEMO 146 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens
HOMEDEMO$135.814.5★248 rev
LIFERUN 118 x 71 Side Awning Retractable Side Awning Patio Retractable Side Screen UV Resistant Waterproof Patio Privacy Screen for Garden Balcony Courtyard(Dark Grey)
LIFERUN$93.194.5★442 rev
Yaheetech 236 x 71in Double Side Awning Patio Retractable Side Screen Awning Privacy Divider Screen w/ 220g/m Polyester Waterproof & UV-Resistant for Courtyard Roof Terrace - Dark Gray
Yaheetech$130.364.3★367 rev
Newest
by launch date
VEVOR Retractable Side Awning 73 x 165 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray
VEVOR$91.83249 rev
VEVOR Retractable Side Awning 71 x 118 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Black
VEVOR$85.48249 rev
VEVOR Retractable Side Awning 71 x 236 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray
VEVOR$125.42249 rev
HOMEDEMO 146 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens
HOMEDEMO$135.81248 rev
HOMEDEMO 126 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens
HOMEDEMO$114.73248 rev
Trending
90-day click momentumVEVOR Retractable Side Awning 71 x 236 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray
VEVOR$125.424.3★
VEVOR Retractable Side Awning 73 x 165 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray
VEVOR$91.834.3★
VEVOR Retractable Side Awning 71 x 118 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Black
VEVOR$85.484.3★
Yaheetech 118 x 71in Side Awning Iron Patio Retractable Side Screen Awning Sun Shade Privacy Divider Screen w/ 220g/m Polyester Waterproof & UV-Resistant for Courtyard Balcony - Dark Gray
Yaheetech$81.844.3★
AOSKY Retractable Privacy Screen Outdoor Roller Shades Cordless Patio Roll Up Blinds with Spliced Pole Design for Porch UV Blocking for Deck Balcony Backyard (72x96 Inch Mocha)
AOSKY$74.234.3★
What buyers say about retractable side awning
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Install”
“Excellent by excellent quality would definitely buy again easy installation”
“Easy to use”
“It's well built”
“Worth buying”
“Fits perfectly”
“As advertised”
“Durable”
“the lock keeps it secure”
“The material is very good for shading”
What buyers complain about
“Set up is difficult”
“not very sturdy”
“Not Good Quality”
“whereas the plastic weights in the magnets end up falling out”
“Dont last at all”
“The images and description do not match what we received”
“cheap materials”
“its so hard to close it”
“The instructions were poorly written”
“looks like the bracket on the end of the pole was mounted in an awkward position”
Top return reasons
Common questions
- Is retractable side awning profitable to sell on Amazon United States?
- The niche generates $85K/yr across 47 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the retractable side awning niche?
- 27 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in retractable side awning?
- Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for retractable side awning peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.0× the quietest.
- What does it cost to enter the retractable side awning niche?
- Listings span $28.15–$253.23; the average listing price is $111.82 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.