Retractable Fly Swatter

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +131.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+131.0%

Conversion, latest week

13.8%

Market size, estimated

$51Ka year

Peak month

July4.2× the quietest month

Top search term

retractable fly swatter10K searches a year

Listings sell for $8.23 on average, from $4.92 to $29.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.23 that is $2K to $4K a year per listing.

Average price

$8.23under the $15 to $100 sweet spot

Price range

$4.92–$29.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #293 within Fly Swatters. It carries 1,959 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#293in Fly Swatters

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

1,959per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months