red rubber mulch
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($18.27–$796.81) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+88.1%90-day search growth — must beat 0% to launch
Review moat
Great333.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$169.86avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 17K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$18.27–$796.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, red rubber mulch is a $72K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
red rubber mulch market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $127K–$170K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 75%
- Out of stock
- 22.5%
- Avg brand age
- 51 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
10%
- Playsafer32%
- GroundSmart19%
- GroundSmart Rubber Mulch17%
- BE ECO WISE9%
- Generic8%
- ninesung5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.8×
Top red rubber mulch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Playsafer Rubber Mulch Nuggets Protective Flooring for Playgrounds Swing-Sets Play Areas and Landscaping (40 LBS - 1.55 CU. FT. Red)
Playsafer$44.714.5★1,708 rev
GroundSmart Rubber Mulch - Cedar Red 1.25 cu ft. 12 Year Color Lock
GroundSmart$30.724.7★14 rev
GroundSmart Out Door Garden Fencing Rubber Mulch 0.8 Cubic Feet Cedar Red
GroundSmart Rubber Mulch$23.493.9★11 rev
Be Eco Wise 100% Wire-Free Premium Grade Nugget Rubber Mulch for Landscaping | Garden Mulch for Playground Safe for Kids & Pets Ultra Durable | Red 20 Lb (0.8 Cu Ft)
BE ECO WISE$36.664.8★30 rev
Premium Mulch for Landscaping 9 Cubic Feet Total 6 Large Bags 1.5 Cu Ft Each (RED) Brand May Vary
Generic$88.933.2★15 rev
Newest
by launch date
Scotts Nature Scapes Color Enhanced Mulch Sierra Red Bulk Pallet
Scotts$330.1138 rev
Premium Mulch for Landscaping 9 Cubic Feet Total 6 Large Bags 1.5 Cu Ft Each (RED) Brand May Vary
Generic$88.9315 rev
Be Eco Wise 100% Wire-Free Premium Grade Nugget Rubber Mulch for Landscaping | Garden Mulch for Playground Safe for Kids & Pets Ultra Durable | Red 20 Lb (0.8 Cu Ft)
BE ECO WISE$36.6630 rev
Rubber Mulch Plastic Running Track Material for Place Kindergarten Playground Outdoor Park School Sports Tennis Court Pitch Runway - Rubber Mulch for Landscaping (Iron Red 2 Pounds)
ninesung$18.2714 rev
Viagrow Red Wood Rubber Playground & Landscape Mulch 1.5 CF Bag (11.2 Gallons / 42.3 Liters)
Viagrow$41.7812 rev
Trending
90-day click momentumViagrow Red Wood Rubber Playground & Landscape Mulch 1.5 CF Bag (11.2 Gallons / 42.3 Liters)
Viagrow$41.783.4★
Premium Mulch for Landscaping 9 Cubic Feet Total 6 Large Bags 1.5 Cu Ft Each (RED) Brand May Vary
Generic$88.933.2★
Rubberific Premium Shredded Rubber Mulch for Gardens Lawns and Landscaping | Long Lasting Color | Looks Like Natural Wood Mulch (0.8 Cu. Ft. - 16 LBS Red)
Rubberific$33.284.6★
Rubberific Premium Shredded Rubber Mulch for Gardens Lawns and Landscaping | Long Lasting Color | Looks Like Natural Wood Mulch (1.5 CU. FT. - 27 LBS Red)
Rubberific$47.314.6★
Rubber Mulch Plastic Running Track Material for Place Kindergarten Playground Outdoor Park School Sports Tennis Court Pitch Runway - Rubber Mulch for Landscaping (Iron Red 2 Pounds)
ninesung$18.272.3★
What buyers say about red rubber mulch
What buyers praise and complain about, mined from review topics.What buyers love
“Just as advertised”
“great color”
“Good Value”
“Nice size”
“Durable material”
“Mulch smells wonderful”
“Easy to work with”
“Great product”
“provide nice cushioning for the playground area”
“I'm thrilled with this eco-friendly mulch option”
Top return reasons
Common questions
- Is red rubber mulch profitable to sell on Amazon United States?
- The niche generates $72K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +88.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the red rubber mulch niche?
- 9 brands and 36 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- When does demand for red rubber mulch peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 9.8× the quietest.
- What does it cost to enter the red rubber mulch niche?
- Listings span $18.27–$796.81; the average listing price is $169.86 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.