Is red patio umbrella profitable to sell on Amazon United States?

The niche generates $35K/yr across 22 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +207.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the red patio umbrella niche?

14 brands and 21 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in red patio umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.3%.

When does demand for red patio umbrella peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.5× the quietest.

What does it cost to enter the red patio umbrella niche?

Listings span $29.93–$93.26; the average listing price is $50.52 (sweet spot $15–$100). The average incumbent carries 8,161 reviews — the moat a new listing must climb.

red patio umbrella

Worth a look

Shows demand growing +207.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+207.7%

90-day search growth — must beat 0% to launch

Price range

Incredible$29.93–$93.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.52

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,161.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 10K searches

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, red patio umbrella is a $35K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

red patio umbrella market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 7.2%
Avg BSR: #129
Page quality: 0%
Prime: 86%
Sponsored: 95%
Out of stock: 1.4%
Avg brand age: 34 months
Avg seller age: 217 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

22%

Sunnyglade21%
Blissun19%
OLIXIS15%
Best Choice Products10%
AreShark7%
Abba Patio5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +207.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.5×

Open Trend

Top red patio umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunnyglade 9 Patio Umbrella Outdoor Table Umbrella with 8 Sturdy Ribs (Red)

Sunnyglade$43.934.4★36,687 rev

Blissun 9 Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Red)

Blissun$47.834.5★38,642 rev

OLIXIS 9FT Patio Table Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 Feet Outdoor Patio Umbrella Sun Shade for Pool Terrace Beach and Restaurant Red

OLIXIS$29.934.6★565 rev

Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Red

Best Choice Products$40.934.6★9,966 rev

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Red)

AreShark$50.644.3★1,452 rev

Newest

by launch date

LUE BONA 10FT Patio Umbrella Waterproof Outdoor Market Umbrella with Easy Crank & Tilt Patio Table Umbrella for Deck Garden Backyard Pool Bright Red

LUE BONA$46.434 rev

4mo ago

NEWBULIG 10FT Patio Umbrella with Base Included Offset Cantilever Outdoor Patio Table Umbrella UV Protection Fade Resistant Fabric Easy Tilt Adjustment for Pool Deck Garden Backyard Red

NEWBULIG$65.67395 rev

6mo ago

OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red

OLIXIS$34.93565 rev

7mo ago

AreShark 9FT Patio Umbrella with Fringe Wind-Resistant Fiberglass 8 Ribs Tassel Outdoor Umbrella with Crank and Push Button Tilt Double Tier Vent Sun Shade for Pool Deck Backyard Red

AreShark$93.2660 rev

7mo ago

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Red)

AreShark$50.641,452 rev

8mo ago

What buyers say about red patio umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent quality and durable construction”

Value For Money20%

“Good Price”

Color15%

“Great color options”

Strength7%

“Sturdily built”

Assembly/Installation6%

“Set up was easy”

Advertised Vs Actual Product5%

“was just as advertised”

Size-Overall4%

“it fit perfectly”

Durability4%

“Durable and Sturdy”

Ease Of Use3%

“Easy to use”

Sun Shade/Wind Shield3%

“It provides shade”

What buyers complain about

Durability26%

“Broke very quickly”

Quality-Overall11%

“Poor Quality”

Color9%

“The color faded in a couple of months”

Strength5%

“This is not as STRONG as Some of the Reviews suggested”

Value For Money4%

“Too expensive”

Material Quality3%

“cheap material”

Advertised Vs Actual Product3%

“Inaccurate Description”

Ease Of Use2%

“hard to do”

Weight Heavy2%

“heavy duty”

Charging2%

“The solar lights don't hold a lot of charge”

Top return reasons

Color38%

Size-Overall20%

Defective Material/Parts8%

Material Quality5%

Mechanism Issues4%

Functionality-Overall4%

Advertised Vs Actual Product4%

Value For Money3%

Durability2%

Quality-Overall2%

Common questions

Is red patio umbrella profitable to sell on Amazon United States?: The niche generates $35K/yr across 22 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +207.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the red patio umbrella niche?: 14 brands and 21 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in red patio umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.3%.
When does demand for red patio umbrella peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.5× the quietest.
What does it cost to enter the red patio umbrella niche?: Listings span $29.93–$93.26; the average listing price is $50.52 (sweet spot $15–$100). The average incumbent carries 8,161 reviews — the moat a new listing must climb.