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Red Outdoor Pillows

Maybe

Search demand grew +148.7% this quarter. But shoppers spend an estimated $65K a year here, so Red Outdoor Pillows is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 56
Market size
$65K/yr117K searches / yr
90-day growth
+148.7%search demand this quarter
Competition
39%top-5 click share · 27 brands · 34 sellers

Flapen Score

Red Outdoor Pillows against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Red Outdoor Pillows is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Outdoor Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Red Outdoor Pillows 117K times last year and spent an estimated $65K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +148.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+148.7%
Conversion, latest week
2.8%
Market size, estimated
$65Ka year
Peak month
May6.1× the quietest month
Top search term
red outdoor pillows53K searches a year

02 · Price

A sale here is worth $19.51.

Listings sell for $19.51 on average, from $7.85 to $67.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.51 that is $2K to $5K a year per listing.

Average price
$19.51inside the $15 to $100 sweet spot
Price range
$7.85–$67.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #357 within Decorative Pillows. It carries 2,699 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#357in Decorative Pillows
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,699per listing
Listings tracked
38

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Outdoor Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

34

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

39%

Top 20: 79%

Open market

33%

  • Brand 143%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Red Outdoor Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×

Search terms

Top Red Outdoor Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red outdoor pillows53K/yr
  • red outdoor pillow covers22K/yr
  • outdoor pillows red10K/yr
  • red outdoor pillow6K/yr
  • red outdoor throw pillows6K/yr
  • red outdoor pillows waterproof5K/yr
  • outdoor pillow covers red5K/yr
  • outdoor red pillows5K/yr
  • red outdoor pillow covers 18x184K/yr

Reviews and returns

What reviews say buyers love and hate about Red Outdoor Pillows

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
27%of negative reviews mention “Color”
3.9%of orders come back
“not all colors”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Outdoor Pillows questions

Answered from the same tracked data.