red outdoor pillows
Worth a lookShows demand growing +148.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+148.7%90-day search growth — must beat 0% to launch
Avg price
Great$19.51avg listing price — sweet spot $15–$100
Price range
Great$7.85–$67.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,699.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 117K searches
According to Flapen's Amazon United States niche tracking, red outdoor pillows is a $65K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
red outdoor pillows market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $98K–$117K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #357
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 7.0%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
34
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
39%
Top 20: 79%
Open market
33%
- MIULEE43%
- Home Brilliant8%
- RABUSOFA4%
- WHATWEARS4%
- YOOZEKU4%
- JOJOGOGO3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +148.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×
Top red outdoor pillows search terms
- red outdoor pillows53K/yr
- red outdoor pillow covers22K/yr
- outdoor pillows red10K/yr
- red outdoor pillow6K/yr
- red outdoor throw pillows6K/yr
- red outdoor pillows waterproof5K/yr
- outdoor pillow covers red5K/yr
- outdoor red pillows5K/yr
- red outdoor pillow covers 18x184K/yr
Top red outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Waterproof Pillow Covers Square Garden Cushion Sham Throw Pillowcase Shell for Spring Patio Tent Couch 18x18 Inch Red
MIULEE$11.924.5★16,007 rev
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 18x18 Inch Red
MIULEE$11.874.4★8,571 rev
MIULEE Outdoor Pillows with Inserts Set of 2 Patio Waterproof Fade Resistant Fluffy Throw Pillows Decorative Garden Spring Natural Accent Leaves Cushion for Home Sofa Decor 18x18 Inch Red
MIULEE$37.614.6★161 rev
MIULEE Pack of 2 Outdoor Waterproof Decorative Farmhouse Throw Pillow Covers - Square Solid Color Couch Pillows for Patio Tent Bed Sofa Living Room - 18x18 Inch Red
MIULEE$14.374.4★1,423 rev
RABUSOFA Spring Summer Outdoor Geranium Pillow Covers 18x18 Inch Set of 2 Waterproof for Outside Red Bee Holiday Farmhouse Seasonal Indoor Cushion Cases Decoration for Patio Furniture
RABUSOFA$13.074.8★98 rev
Newest
by launch date
SWANCOCO Decorative Outdoor Floral Pillow Covers Set of 2 Waterproof Boho Farmhouse Throw Pillows Summer Accent Pillowcases for Patio Furniture Garden Sofa 18x18 Inch Red
SWANCOCO$17.6033 rev
RABUSOFA Spring Summer Outdoor Geranium Pillow Covers 18x18 Inch Set of 2 Waterproof for Outside Red Bee Holiday Farmhouse Seasonal Indoor Cushion Cases Decoration for Patio Furniture
RABUSOFA$13.0798 rev
Verdiqor Red Pillow Covers Set of 2 Waterproof Outdoor 18x18 Inches Modern Floral Square Throw Pillows Covers for Patio Furniture Couch Tent Bench Garden
Verdiqor$12.6085 rev
18x18 Red Scalloped Outdoor Throw Pillow Covers Waterproof & Sunproof Set of 2 Embroidered Red Boho Christmas Unique Outdoor Decorative Throw Pillows Front Porch & Patio Furniture Decor Pillows
JOJOGOGO$28.72154 rev
GHSJYO Patriotic Throw Pillow Covers Set of 2 18x18 Red Striped Outdoor Waterproof Pillowcase American Memorial Independence Day Pillow Cases Linen Farmhouse for Sofa Couch Bed (18 x 18 Red)
GHSJYO$17.1727 rev
Trending
90-day click momentumSWANCOCO Decorative Outdoor Floral Pillow Covers Set of 2 Waterproof Boho Farmhouse Throw Pillows Summer Accent Pillowcases for Patio Furniture Garden Sofa 18x18 Inch Red
SWANCOCO$17.605.0★
GHSJYO Patriotic Throw Pillow Covers Set of 2 18x18 Red Striped Outdoor Waterproof Pillowcase American Memorial Independence Day Pillow Cases Linen Farmhouse for Sofa Couch Bed (18 x 18 Red)
GHSJYO$17.174.6★
RABUSOFA Spring Summer Outdoor Geranium Pillow Covers 18x18 Inch Set of 2 Waterproof for Outside Red Bee Holiday Farmhouse Seasonal Indoor Cushion Cases Decoration for Patio Furniture
RABUSOFA$13.074.8★
Premillow Outdoor Pillow Covers Set of 2 Decorative Farmhouse Waterproof Pillow Covers Solid Linen Pillowcase Cushion Covers for Patio Garden Balcony Couch Sofa 18x18 inch Red
Premillow$7.854.4★
MIULEE Outdoor Waterproof Throw Pillow Covers Decorative Farmhouse Water Resistant Cushion Covers for Tent Patio Garden Couch Sofa Pack of 2 18x18 Inch Red
MIULEE$14.694.6★
What buyers say about red outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Good quality”
“Decent cushions”
“Quality fabric”
“Value for the money”
“Well made with heavy material”
“These covers are waterproof”
“Perfect fit”
“Exactly as described”
“durable”
What buyers complain about
“not all colors”
“Not worth $40”
“Photos do not do it justice”
“Color faded”
“Cheap products”
“Runs big”
“Didn't last 1 year”
“Not a lean on me type pillow”
“Very thin”
“not waterproof”
Top return reasons
Common questions
- Is red outdoor pillows profitable to sell on Amazon United States?
- The niche generates $65K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +148.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the red outdoor pillows niche?
- 27 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in red outdoor pillows?
- Top complaints mined from reviews: Color, Value For Money, Advertised Vs Actual Product. The return rate is 3.9%.
- When does demand for red outdoor pillows peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 6.1× the quietest.
- What does it cost to enter the red outdoor pillows niche?
- Listings span $7.85–$67.98; the average listing price is $19.51 (sweet spot $15–$100). The average incumbent carries 2,699 reviews — the moat a new listing must climb.