Red Flags

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

7.6%

Market size, estimated

$140Ka year

Peak month

October2.0× the quietest month

Top search term

red flag60K searches a year

Listings sell for $10.67 on average, from $6.61 to $23.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $10.67 that is $8K to $11K a year per listing.

Average price

$10.67under the $15 to $100 sweet spot

Price range

$6.61–$23.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

2.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #747 within Flags. It carries 1,063 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#747in Flags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,063per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months