Is red flags profitable to sell on Amazon United States?

The niche generates $140K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).

How competitive is the red flags niche?

15 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in red flags?

Top complaints mined from reviews: Quality-Overall, Color. The return rate is 2.9%.

When does demand for red flags peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the red flags niche?

Listings span $6.61–$23.73; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.

red flags

Skip it

Soft demand (-10.9% this quarter) — this niche doesn't clear our bar today.

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,062.53

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Good$6.61–$23.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.67

avg listing price — sweet spot $15–$100

Market size

Okay$140K

$140K/yr · 172K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, red flags is a $140K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

red flags market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $107K–$133K; units × avg price
Conversion rate: 7.6%
Avg BSR: #747
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

22%

Jack Dire Studios35%
Anley19%
LUSEOAN9%
Lebei8%
WATMTIN5%
tibijoy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top red flags search terms

red flag60K/yr +6.3%3.5% conv.
red flags55K/yr -23.4%3.8% conv.
red flags game12K/yr +17.8%8.9% conv.
red flags on sticks11K/yr +10.3%5.7% conv.
mini red flags6K/yr +7.5%3.2% conv.
small red flags4K/yr +8.6%7.0% conv.
small red flag2K/yr -6.6%3.5% conv.
red flags card game20K/yr -84.8%5.3% conv.
red flag game3K/yr -26.2%8.9% conv.

All search terms

Top red flags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Flags: The Game of Terrible Dates | Funny Card Game/Party Game for Adults 3-10 Players | by Jack Dire Creator of Superfight

Jack Dire Studios$23.734.7★3,049 rev

Anley Red Mini Flag 12 Pack - Hand Held Small Miniature Solid Red Blank Flags on Stick - Fade Resistant & Vivid Colors - 5x8 Inch with Solid Pole & Spear Top

Anley$6.614.4★522 rev

LUSEOAN 20 Pack Red Mini Wood Stick Sublimation Flag Set 5x8 Inch Solid Color Blank Hand Held Small Miniature Plain Flags for DIY Graffiti School Kids Birthday Grand Opening Decorations

LUSEOAN$9.824.3★92 rev

Anley Fly Breeze 3x5 Foot Solid Red Flag - Vivid Color and Fade proof - Canvas Header and Double Stitched - Plain Red Flags Polyester with Brass Grommets 3 X 5 Ft

Anley$6.894.4★4,935 rev

Lebei 12Pack Small Red Pennant Stick Flag Mini Triangle Blank DIY Graffiti Hand Held 5x8 Inch Flags with Solid Pole

Lebei$7.824.3★123 rev

Newest

by launch date

25 Pack Red Pennant Flags Mini Handheld Pennant Flags Solid Red Blank Pennants on Sticks for School Sports Club Bithday Party Events Celebration Gardens Decorations

WATMTIN$7.769 rev

8mo ago

FLGCLUB Solid Red Flag 3x5 Foot Vibrant Color Fade Resistant Polyster Plain Red Flag Double Stitched DIY Flags with Canvas Header and Brass Grommets Indoor Outdoor

FLGCLUB$6.6511 rev

8mo ago

LUSEOAN 20 Pack Red Mini Wood Stick Sublimation Flag Set 5x8 Inch Solid Color Blank Hand Held Small Miniature Plain Flags for DIY Graffiti School Kids Birthday Grand Opening Decorations

LUSEOAN$9.8292 rev

1y ago

Lebei 12Pack Small Red Pennant Stick Flag Mini Triangle Blank DIY Graffiti Hand Held 5x8 Inch Flags with Solid Pole

Lebei$7.82123 rev

1y ago

100 Pcs Solid Red Toothpick Flags Mini Small Plain Red Triangle Stick Golf Cupcake Toppers Sticks Blank Flag Fruit Cheese Markers Flags for Wedding Party Buffet Appetizers DIY Decoration

Mozeat Lens$6.6294 rev

2y ago

What buyers say about red flags

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience30%

“It is fun to play at family gatherings”

Quality-Overall16%

“Great Quality and Easy to Press into Ground Soil”

Value For Money14%

“great value and as advertised”

Durability12%

“durable”

Strength6%

“Solid Flag”

Advertised Vs Actual Product5%

“just as advertised”

Color3%

“Color is bright”

Trivia Games2%

“One of the best games i have ever played”

Ease Of Use2%

“Easy peasy”

Size-Overall2%

“Theyre the perfect size”

What buyers complain about

Quality-Overall50%

“Second time they are junk”

Color13%

“I also didnt really care for the fact that they were different colors”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product6%

Quality-Overall6%

Value For Money5%

Color5%

Material Quality4%

Fun/Entertainment Experience3%

Strength2%

Defective Material/Parts1%

Thin1%

Common questions

Is red flags profitable to sell on Amazon United States?: The niche generates $140K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).
How competitive is the red flags niche?: 15 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in red flags?: Top complaints mined from reviews: Quality-Overall, Color. The return rate is 2.9%.
When does demand for red flags peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the red flags niche?: Listings span $6.61–$23.73; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.