Is red door mat profitable to sell on Amazon United States?

The niche generates $43K/yr across 77 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the red door mat niche?

49 brands and 67 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in red door mat?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.5%.

What does it cost to enter the red door mat niche?

Listings span $8.92–$65.84; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 3,408 reviews — the moat a new listing must climb.

red door mat

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.83

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$8.92–$65.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Okay3,408.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 97K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, red door mat is a $43K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

red door mat market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,467
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 22.5%
Avg brand age: 33 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

26%

Top 20: 59%

Open market

60%

Duraaamo8%
Yimobra7%
PIXFAIRY7%
OLANLY7%
GENIMO6%
Moucuny5%

Demand

Weekly Amazon search volume, last 28 weeks — +34.3% search growth over the last 90 days.

Open Trend

Top red door mat search terms

red door mat31K/yr -14.1%1.4% conv.
red and white outdoor rug14K/yr +312.5%1.1% conv.
red outdoor mat11K/yr +33.8%1.7% conv.
outdoor red rug7K/yr +92.2%0.5% conv.
red door mat outdoor10K/yr -2.1%1.9% conv.
red front door mat8K/yr +24.4%1.4% conv.
red outdoor carpet5K/yr +64.5%0.7% conv.
red doormat8K/yr -17.7%1.9% conv.
red and black outdoor rug4K/yr +81.0%0.0% conv.

All search terms

Top red door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Red and White Plaid Rug 27.5 x 43 Inches Hand-Woven Indoor/Outdoor Layered Cotton Blend Buffalo Plaid Rug Washable Front Door Mat Perfect for Porch Living Room Entryway

PIXFAIRY$19.194.8★716 rev

Duraaamo Red and White Striped Rug 2 x 3 Summer Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Christmas Outdoor Farmhouse Entryway Bedroom Decor

Duraaamo$22.854.2★183 rev

Moucuny Red and White Striped Outdoor Rug Strawberry Season 2 x 3 Rug Front Porch Door Mat Welcome Layering Rustic Washable Doormat for Strawberry Themed Party Entryway Farmhouse Decor

Moucuny$23.724.5★122 rev

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry 29.5x17 Wine Red

OLANLY$14.224.4★3,012 rev

GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Red Vintage Wine

GORILLA GRIP$22.724.4★39,377 rev

Newest

by launch date

YDKGL 2x3 ft Indoor Door Mat Entryway Rug Non Slip Boho Woven Washable Small Area Rugs Runner Front Entry Rug Entrance Doormat for Hall Porch Bathroom Kitchen Bedroom Easy Clean Red 24x36

YDKGL$22.65429 rev

6mo ago

SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio

SofterCharm$18.08247 rev

10mo ago

Moucuny Red and White Striped Outdoor Rug Strawberry Season 2 x 3 Rug Front Porch Door Mat Welcome Layering Rustic Washable Doormat for Strawberry Themed Party Entryway Farmhouse Decor

Moucuny$23.72122 rev

11mo ago

GENIMO Christmas Outdoor Rug for Patio Clearance 6x9 Reversible Plastic Straw Rugs Lightweight Waterproof RV Camping Mat for Camper Balcony Deck Backyard Picnic Red Grey

GENIMO$41.917,576 rev

12mo ago

Duraaamo Red and White Striped Rug 2 x 3 Christmas in July Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Summer Christmas Outdoor Farmhouse Entryway Decor

Duraaamo$21.85183 rev

1y ago

What buyers say about red door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent quality”

Color19%

“Color as shown”

Advertised Vs Actual Product9%

“As advertised”

Value For Money7%

“Excellent price”

Size-Overall7%

“Great fit”

Ease Of Cleaning5%

“It stays in place and dirt well”

Durability5%

“Thick and durable”

Design-Overall3%

“Cute design”

Suitable For Outdoor2%

“It perfect for outdoor dining”

Weather Proof2%

“Very durable especially in rain, sun, snow”

What buyers complain about

Size-Overall19%

“Just need to be a bit larger for my front door”

Thickness13%

“Not very thick”

Material Quality8%

“Cheap materials”

Quality-Overall8%

“Not good quality”

Color7%

“Color is not as expected”

Advertised Vs Actual Product5%

“The photo is a little deceptive”

Value For Money4%

“Therefore, in my opinion, it is overpriced”

Flatness3%

“it couldn't lay flat”

Durability3%

“Does not hold up”

Strength3%

“the flimsy kind”

Top return reasons

Size-Overall38%

Color16%

Material Quality14%

Quality-Overall9%

Advertised Vs Actual Product6%

Thin5%

Thickness2%

Functionality-Overall1%

Value For Money1%

Strength1%

Common questions

Is red door mat profitable to sell on Amazon United States?: The niche generates $43K/yr across 77 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the red door mat niche?: 49 brands and 67 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in red door mat?: Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.5%.
What does it cost to enter the red door mat niche?: Listings span $8.92–$65.84; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 3,408 reviews — the moat a new listing must climb.