Red Door Mat

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+34.3%

Conversion, latest week

1.8%

Market size, estimated

$43Ka year

Top search term

red door mat31K searches a year

Listings sell for $23.83 on average, from $8.92 to $65.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.83 that is $0 to $2K a year per listing.

Average price

$23.83inside the $15 to $100 sweet spot

Price range

$8.92–$65.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #1,467 within Doormats. It carries 3,408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

22.5%

Average rank

#1,467in Doormats

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,408per listing

Listings tracked

77

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months