Rectangular Patio Umbrella

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +150.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

+150.0%

Conversion, latest week

2.8%

Market size, estimated

$378Ka year

Peak month

July13.5× the quietest month

Top search term

small outdoor umbrella24K searches a year

Listings sell for $59.26 on average, from $15.85 to $174.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $59.26 that is $0 to $6K a year per listing.

Average price

$59.26inside the $15 to $100 sweet spot

Price range

$15.85–$174.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #176 within Umbrellas & Shade. It carries 3,957 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

82%

Out of stock, average day

6.3%

Average rank

#176in Umbrellas & Shade

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,957per listing

Listings tracked

144

46 products launched here in the last 12 months. 39 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

46

Successful launches

39Amazon's first-year sales bar

Average brand age

36 months