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Rebel Flag

Fail

Shoppers spend an estimated $14K a year here, so Rebel Flag is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$14K/yr200K searches / yr
90-day growth
+22.4%search demand this quarter
Competition
39%top-5 click share · 27 brands · 37 sellers

Flapen Score

Rebel Flag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rebel Flag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rebel Flag market on Amazon at a glance

Shoppers on Amazon United States searched for Rebel Flag 200K times last year and spent an estimated $14K. The top 5 brands take 52% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
0.6%
Market size, estimated
$14Ka year
Peak month
July1.6× the quietest month
Top search term
rebel flag86K searches a year

02 · Price

A sale here is worth $11.87.

Listings sell for $11.87 on average, from $6.50 to $21.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.87 that is $0 to $1K a year per listing.

Average price
$11.87under the $15 to $100 sweet spot
Price range
$6.50–$21.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #7,008 within Flags. It carries 947 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
7.3%
Average rank
#7,008in Flags
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
947per listing
Listings tracked
36

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rebel Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

37

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

39%

Top 20: 84%

Open market

42%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Rebel Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Rebel Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rebel flag86K/yr
  • confederacy flags58K/yr
  • rebel flags confederate 3x528K/yr
  • dixie flag9K/yr
  • rebel flags8K/yr
  • confederacy flag3K/yr
  • rebel flags confederate6K/yr
  • confederacy flag 3x51K/yr

Reviews and returns

What reviews say buyers love and hate about Rebel Flag

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
0.8%of orders come back
“Not durable”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rebel Flag questions

Answered from the same tracked data.