Razor Wire
FailShoppers spend an estimated $79K a year here, so Razor Wire is a Fail.
- Flapen Score
- 47 / 100Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 5647
- Market size
- $79K/yr49K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 26 sellers
Flapen Score
Razor Wire against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Razor Wire is stronger. Inside it, weaker.
Market
The Razor Wire market on Amazon at a glance
Shoppers on Amazon United States searched for Razor Wire 49K times last year and spent an estimated $79K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $79Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- razor wire34K searches a year
02 · Price
A sale here is worth $47.09.
Listings sell for $47.09 on average, from $9.97 to $145.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $47.09 that is $0 to $5K a year per listing.
- Average price
- $47.09inside the $15 to $100 sweet spot
- Price range
- $9.97–$145.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #499 within Farm & Ranch. It carries 131 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 84%
- Out of stock, average day
- 20.0%
- Average rank
- #499in Farm & Ranch
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 131per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Razor Wire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Brand 128%
- Brand 218%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 68%
Demand
Razor Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Razor Wire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- razor wire34K/yr
- razor wire fencing8K/yr
- concertina wire7K/yr
Reviews and returns
What reviews say buyers love and hate about Razor Wire
We read the reviews and the return reasons for every product selling here.
“They are a little shorter than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Lawn Aerator
$6.2M/yr+90.1%
Shepherds Hooks for Outdoor
$3.9M/yr+141.2%
Garden Mesh
$716K/yr+152.7%
Chicken Waterer
$3.4M/yr+70.1%
75 Foot Garden Hose
$1.8M/yr+117.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razor Wire questions
Answered from the same tracked data.