Is raw peanuts in the shell profitable to sell on Amazon United States?

The niche generates $246K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the raw peanuts in the shell niche?

16 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in raw peanuts in the shell?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for raw peanuts in the shell peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the raw peanuts in the shell niche?

Listings span $8.59–$60.33; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.

raw peanuts in the shell

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.56

avg listing price — sweet spot $15–$100

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.59–$60.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good963.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Market size

Okay$246K

$246K/yr · 92K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, raw peanuts in the shell is a $246K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

raw peanuts in the shell market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $220K–$276K; units × avg price
Conversion rate: 9.7%
Avg BSR: #90
Page quality: 0%
Prime: 83%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

32%

Naturalee18%
TRAILMARK NATURALS18%
Pennington13%
Fruidles8%
Hines6%
Forest Haven5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +18.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top raw peanuts in the shell products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naturalee Peanuts Plain In Shell 2 lbs - Raw Unsalted - Natural Healthy Snack Squirrel or Wildlife Feed

Naturalee$14.014.5★1,745 rev

Pennington Classic in Shell Peanuts 5 pounds

Pennington$13.894.6★221 rev

TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA

TRAILMARK NATURALS$30.144.6★357 rev

Fruidles Raw Peanuts 2 Pound Bag Raw Peanuts in Shell Great for Boiling Squirrels Feed Birds Feed and Wildlife

Fruidles$17.904.4★4,303 rev

Hines Nuts Company | PEANUTS RAW IN SHELL Bag 16oz (Great for making your own boiled peanuts) Ideal to feed Outdoor Wildlife

Hines$9.074.4★445 rev

Newest

by launch date

Forest Haven Premium Raw Peanuts for Squirrels 10LB Bulk Squirrel Food Unsalted Peanuts in Shell for Birds Deer & Wildlife Bonus Binoculars Included - USA Grown

Forest Haven$31.35136 rev

3mo ago

Forest Haven Premium Raw Peanuts for Squirrels 2LB Bulk Squirrel Food Unsalted Peanuts in Shell for Birds Deer & Wildlife Bonus Binoculars Included - USA Grown

Forest Haven$14.41136 rev

3mo ago

TRAILMARK NATURALS - 2 Pack of 5 Lb Bags (10 Pounds Total) - Raw Peanuts for Squirrels Raw in Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA

TRAILMARK NATURALS$30.14357 rev

11mo ago

TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA

TRAILMARK NATURALS$20.75577 rev

11mo ago

Trailmark Naturals - 10 LB - Raw Peanuts For Squirrels Raw In Shell Peanuts For Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA

TRAILMARK NATURALS$31.90552 rev

1y ago

What buyers say about raw peanuts in the shell

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Quality food”

Value For Money26%

“Great deal”

Pet Friendly10%

“Animals love them”

Taste-Overall5%

“Great taste”

Freshness5%

“Arrived fresh”

Advertised Vs Actual Product4%

“As described”

Ease Of Cleaning4%

“clean out my feeder quickly”

Size-Overall4%

“Best dealnon the market for the size”

Fun/Entertainment Experience2%

“they are enjoying it”

Smell2%

“smells fresh”

What buyers complain about

Quality-Overall16%

“low quality product”

Value For Money15%

“High price”

Size-Overall15%

“To small”

Stale/Rotten/Spoiled9%

“Old and stale”

Smell5%

“literally have no smell”

Color4%

“some looked really dark”

Taste-Overall3%

“These taste gross”

Advertised Vs Actual Product3%

“That is such false advertising”

Ease Of Cleaning3%

“And the peanuts are dirty”

Contamination2%

“Infested with moths”

Top return reasons

Value For Money18%

Stale/Rotten/Spoiled18%

Size-Overall9%

Taste-Overall9%

Smell9%

Contamination6%

Quality-Overall6%