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Rat Zapper Electronic Rat Trap Outdoor

Maybe

Search demand grew +168.6% this quarter. But shoppers spend an estimated $21K a year here, so Rat Zapper Electronic Rat Trap Outdoor is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$21K/yr6K searches / yr
90-day growth
+168.6%search demand this quarter
Competition
59%top-5 click share · 10 brands · 26 sellers

Flapen Score

Rat Zapper Electronic Rat Trap Outdoor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Rat Zapper Electronic Rat Trap Outdoor is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rat Zapper Electronic Rat Trap Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Rat Zapper Electronic Rat Trap Outdoor 6K times last year and spent an estimated $21K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +168.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+168.6%
Conversion, latest week
7.8%
Market size, estimated
$21Ka year
Peak month
August9.0× the quietest month
Top search term
rat zapper electronic rat trap outdoor3K searches a year

02 · Price

A sale here is worth $48.76.

Listings sell for $48.76 on average, from $21.98 to $124.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $48.76 that is $0 to $5K a year per listing.

Average price
$48.76inside the $15 to $100 sweet spot
Price range
$21.98–$124.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #899 within Traps. It carries 931 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
11.5%
Average rank
#899in Traps
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
931per listing
Listings tracked
18

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Rat Zapper Electronic Rat Trap Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

26

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (4 brands, 11%)

Demand

Rat Zapper Electronic Rat Trap Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 9.0×

Reviews and returns

What reviews say buyers love and hate about Rat Zapper Electronic Rat Trap Outdoor

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
26%of negative reviews mention “Pest/Insect Control”
2.9%of orders come back
“it didn't catch anything”
A buyer, on “Pest/Insect Control”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rat Zapper Electronic Rat Trap Outdoor questions

Answered from the same tracked data.