Rat Zapper

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+29.2%

Conversion, latest week

8.9%

Market size, estimated

$2.8Ma year

Peak month

December1.5× the quietest month

Top search term

electric mouse trap162K searches a year

Listings sell for $41.45 on average, from $19.46 to $71.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $41.45 that is $207K to $249K a year per listing.

Average price

$41.45inside the $15 to $100 sweet spot

Price range

$19.46–$71.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

5,000–6,000

Revenue per listing a year

$207K–$249K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #646 within Traps. It carries 2,757 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#646in Traps

Average rating

3.91 starsAmazon United States average 4.42 stars

Average reviews

2,757per listing

Listings tracked

23

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months