rat x
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.63avg listing price — sweet spot $15–$100
Price range
Great$10.23–$49.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.0%90-day search growth — must beat 0% to launch
Market size
Good$485K$485K/yr · 183K searches
Review moat
Okay3,006.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rat x is a $485K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rat x market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $433K–$541K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- RatX36%
- MouseX36%
- ECOCLEAR PRODUCTS PEOPLE, PETS & WILDLIFE24%
- Tomcat2%
- Victor1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top rat x search terms
- ratx44K/yr
- rat x40K/yr
- mouse x30K/yr
- ratx pellets11K/yr
- mousex14K/yr
- rat x pellets12K/yr
- rat x throw packs7K/yr
- mouse x pellets7K/yr
- ratx throw packs6K/yr
- mousex pellets4K/yr
Top rat x products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag
RatX$19.443.9★4,451 rev
EcoClear Products 620102 RatX All-Natural Non-Toxic Humane Rat and Mouse Killer Pellets 3 lb. Bag
ECOCLEAR PRODUCTS PEOPLE, PETS & WILDLIFE$34.093.7★1,744 rev
MouseX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe | Indoor & Outdoor Use Pellets |1 lb. Bag
MouseX$22.093.7★5,433 rev
RatX Bait Discs 1 lb. Bag - Contains 45 Discs - for Indoor or Outdoor Use
RatX$20.863.6★1,226 rev
MouseX Rodent Control Bait Pellet Throw Packs for Rats & Mice Poison Free Pet Safe | Indoor & Outdoor Use Pellets |6 Throw Packs
MouseX$19.063.8★2,480 rev
Newest
by launch date
MouseX Rodent Control Bait Pellets for Rats & Mice Indoor & Outdoor Use Pellets | 5 oz. Bag | Poison Free Pet Safe
MouseX$11.935,433 rev
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.492,230 rev
Victor Rodent Killer 4 lb Fish-Flavored Bait Balls Mouse Poisoning Bait
Victor$16.547,761 rev
RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag
RatX$19.444,451 rev
MouseX Rodent Control Bait Pellet Throw Packs for Rats & Mice Poison Free Pet Safe | Indoor & Outdoor Use Pellets |6 Throw Packs
MouseX$19.062,480 rev
Trending
90-day click momentumMouseX Rodent Control Bait Pellets for Rats & Mice Indoor & Outdoor Use Pellets | 5 oz. Bag | Poison Free Pet Safe
MouseX$11.933.7★
EcoClear Products 620105 RatX Ready-to-Use Pre-Measured 3 oz. Trays 4-Pack
ECOCLEAR PRODUCTS PEOPLE, PETS & WILDLIFE$16.953.7★
RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag
RatX$19.443.9★
MouseX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe | Indoor & Outdoor Use Pellets |1 lb. Bag
MouseX$22.093.7★
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.494.6★
What buyers say about rat x
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps rats at bay”
“No complaints”
“As advertised”
“Easy to use”
“Worth every penny”
“Well sturdiness”
“smelling good food”
“The size is perfect”
“the instructions are clear”
“Safe for secondary poisoning”
What buyers complain about
“No results”
“Not working for my mice”
“It is a waste of money”
“Ripping apart the bag”
“there's definitely not any smell”
“very hard to open”
“Garbage”
“Gets eaten”
“the pellets were too big”
“surviving a glue trap”
Top return reasons
Common questions
- Is rat x profitable to sell on Amazon United States?
- The niche generates $485K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rat x niche?
- 5 brands and 48 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rat x?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.8%.
- When does demand for rat x peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the rat x niche?
- Listings span $10.23–$49.76; the average listing price is $21.63 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.