Rat X

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $485K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

+40.0%

Conversion, latest week

12.3%

Market size, estimated

$485Ka year

Peak month

May1.7× the quietest month

Top search term

ratx44K searches a year

Listings sell for $21.63 on average, from $10.23 to $49.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.63 that is $22K to $27K a year per listing.

Average price

$21.63inside the $15 to $100 sweet spot

Price range

$10.23–$49.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

0.8%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #210 within Baits & Lures. It carries 3,006 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#210in Baits & Lures

Average rating

3.81 starsAmazon United States average 4.42 stars

Average reviews

3,006per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months