Rat Trap

Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

952K

Growth, 90 days vs prior 90

+40.4%

Conversion, latest week

9.6%

Market size, estimated

$2.2Ma year

Peak month

August2.3× the quietest month

Top search term

rat traps outdoor large fast kill403K searches a year

Listings sell for $24.30 on average, from $3.73 to $42.44. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $24.30 that is $73K to $97K a year per listing.

Average price

$24.30inside the $15 to $100 sweet spot

Price range

$3.73–$42.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$73K–$97K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #251 within Traps. It carries 4,503 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#251in Traps

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

4,503per listing

Listings tracked

32

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months