rat trap
Launch itA $2.2M/yr market growing +40.4% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 952K searches
Avg price
Incredible$24.30avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.73–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,502.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rat trap is a $2.2M/yr Amazon United States market (952K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep. Verdict: Launch it — 74/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rat trap market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.5%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
68
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
26%
- Tomcat22%
- TRATPER14%
- Guarden11%
- Kat Sense11%
- UCatch9%
- Victor7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Top rat trap search terms
- rat traps outdoor large fast kill403K/yr
- rat traps outdoor88K/yr
- large rat traps54K/yr
- outdoor rat trap42K/yr
- rat snap traps31K/yr
- rodent traps outdoor22K/yr
- large rat trap26K/yr
- rat trap outdoor26K/yr
- best rat trap22K/yr
- tomcat rat traps25K/yr
Top rat trap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rat Trap Six Pack - Indoor and Outdoor Traps for Mice Voles Rats Chipmunks - Easy to Set Powerful Snap Quick Kill - by Guarden
Guarden$24.994.0★6,223 rev
TRATPER Rat and Chipmunk Traps. Prevents Accidental Triggering with Dual Tunneled Design. Covered Snap Traps for Humane Kill Reusable Pest Control for Rats Indoor & Outdoor Use. 2 Pack
TRATPER$22.004.1★4,282 rev
Tomcat Rat Snap Trap 1 Rat Size Trap
Tomcat$5.684.3★9,400 rev
Rat Traps Indoor and Outdoor - Dual-Entry Large Rat Trap Outdoor and Indoor for Home Garden and Restaurant with 99.9% Trap Rate | Easy to Use Rodent Traps with Safe Hands Free Design - UCatch
UCatch$21.984.1★5,064 rev
Pest Control Rat Traps Set of 6 Large Snap Traps for Rats Mice & Chipmunks Indoor & Outdoor Mouse Traps Reusable Humane Mousetraps Easy to Set Fast & Effective Powerful Snap Trampas Para Ratas Grandes
Kat Sense$22.034.1★18,443 rev
Newest
by launch date
Tensland Rat Snap Traps with Spikes Stronger Large Mouse Traps that Work Indoors Outdoors Manage Rodents with More Confidence 6 Pack
Tensland$23.7534 rev
Tougher Than Tom Sure-Catch Rat Trap (2-Pack) - Heavy Duty & Quick-Kill Power - Easy to Set with No-Touch Disposal Design Mouse Trap - Reusable Indoor & Outdoor Rodent Trap
Tougher Than Tom$20.7173 rev
Rat Trap (12-Pack) Large Mouse Traps for Indoor and Outdoor Use Reusable Fast Hygienic Unplugged Used to Catch Mice Squirrels Rodents for Home Yard and Barns
NAMEK$24.36665 rev
TRATPER Rat and Chipmunk Traps. Prevents Accidental Triggering with Dual Tunneled Design. Covered Snap Traps for Humane Kill Reusable Pest Control for Rats Indoor & Outdoor Use. 2 Pack
TRATPER$22.004,282 rev
TRATPER Rat and Chipmunk Traps. Prevents Accidental Triggering with Dual Tunneled Design. Covered Snap Traps for Humane Kill Reusable Pest Control for Rats Indoor & Outdoor Use. 4 Pack
TRATPER$39.794,282 rev
Trending
90-day click momentumTensland Rat Snap Traps with Spikes Stronger Large Mouse Traps that Work Indoors Outdoors Manage Rodents with More Confidence 6 Pack
Tensland$23.754.2★
Tougher Than Tom Sure-Catch Rat Trap (2-Pack) - Heavy Duty & Quick-Kill Power - Easy to Set with No-Touch Disposal Design Mouse Trap - Reusable Indoor & Outdoor Rodent Trap
Tougher Than Tom$20.714.1★
Filpestco Large Rats Traps Mouse Traps Tunnel Snap Trap 4 Count
Filpestco$37.774.2★
Pest Control Rat Traps Set of 6 Large Snap Traps for Rats Mice & Chipmunks Indoor & Outdoor Mouse Traps Reusable Humane Mousetraps Easy to Set Fast & Effective Powerful Snap Trampas Para Ratas Grandes
Kat Sense$22.034.1★
Filpestco Large Rat Traps Mouse Traps Black Heavy Duty Snap 6 Count
Filpestco$23.544.2★
What buyers say about rat trap
What buyers praise and complain about, mined from review topics.What buyers love
“easy to bait”
“Pest control”
“Awesome quality”
“Very affordable”
“As described”
“They are sturdy”
“Easy to set and cleanup”
“EASY to set”
“Great Invention”
“Still working and in good shape”
What buyers complain about
“Does not work for mice”
“No results”
“Broke after one use”
“Bad quality”
“So Small”
“The product is a bit pricey”
“IMPOSSIBLE TO SET”
“Not strong”
“Hard to use”
“Not sticky enough”
Top return reasons
Common questions
- Is rat trap profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.4%. Flapen's verdict: Launch it (74/100).
- How competitive is the rat trap niche?
- 20 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in rat trap?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Durability. The return rate is 1.4%.
- When does demand for rat trap peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the rat trap niche?
- Listings span $3.73–$42.44; the average listing price is $24.30 (sweet spot $15–$100). The average incumbent carries 4,503 reviews — the moat a new listing must climb.