Rat Poisoning for Outside

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

9.1%

Market size, estimated

$8.4Ma year

Peak month

November1.6× the quietest month

Top search term

rat poisoning for outdoor use661K searches a year

Listings sell for $22.66 on average, from $5.82 to $55.97. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $22.66 that is $227K to $283K a year per listing.

Average price

$22.66inside the $15 to $100 sweet spot

Price range

$5.82–$55.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$227K–$283K

Returns

0.8%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #68 within Baits & Lures. It carries 6,896 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#68in Baits & Lures

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

6,896per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months