rainbow maker
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.72avg listing price — sweet spot $15–$100
Price range
Great$7.79–$40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,035avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, rainbow maker is a $39K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rainbow maker market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 0.6%
- Avg brand age
- 35 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
42
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Kikkerland59%
- Rainbow Symphony12%
- stino6%
- JIHUI5%
- MerryNine5%
- H&D HYALINE & DORA4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top rainbow maker search terms
- rainbow maker42K/yr
- rainbow maker for windows12K/yr
- rainbow catcher7K/yr
- window rainbow maker8K/yr
- solar rainbow maker4K/yr
- solar powered rainbow maker5K/yr
Top rainbow maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Single Crystal
Kikkerland$34.364.4★4,450 rev
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Standing Crystal
Kikkerland$35.544.4★4,450 rev
Rainbow Symphony - Rainbow Window Suncatcher Prism Light Catcher for Windows Creates Vibrant Rainbows 4 Hanging Sun Catcher with Axicon Pattern and Bonus Decal Made in USA
Rainbow Symphony$21.784.3★5,193 rev
2PCS Long Crystal Suncatcher Prisms for Windows (Rect ABColor)
stino$9.024.6★1,882 rev
Rainbow Symphony- Rainbow Prism Suncatcher for Window Crystal Pattern Includes a Bonus Rainbow on Board Sun Catcher Made in USA
Rainbow Symphony$21.214.3★5,193 rev
Newest
by launch date2PCS Long Crystal Suncatcher Prisms for Windows (Rect ABColor)
stino$9.021,882 rev
MerryNine 6 Pcs 30mm Clear Crystal Ball Prism Sun Shine Catcher Rainbow Pendants Maker Hanging Crystals Prisms for Windows for Feng Shui for Gift (1.18/30mm 6Pack)
MerryNine$13.892,519 rev
6Pieces Crystal Suncatchers for Window Hanging Sun Catcher with Chain Rainbow Maker Crystal Prisms Decor for Home Garden Party Wedding Ornament Gift Mother Daughter
ilclviz$16.574,377 rev
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Standing Crystal
Kikkerland$35.544,450 rev
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Heart Shaped
Kikkerland$35.554,450 rev
Trending
90-day click momentumRainbow Symphony- Rainbow Prism Suncatcher for Window Crystal Pattern Includes a Bonus Rainbow on Board Sun Catcher Made in USA
Rainbow Symphony$21.214.3★
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Heart Shaped
Kikkerland$35.554.4★
MerryNine 6 Pcs 30mm Clear Crystal Ball Prism Sun Shine Catcher Rainbow Pendants Maker Hanging Crystals Prisms for Windows for Feng Shui for Gift (1.18/30mm 6Pack)
MerryNine$13.894.8★
Kikkerland Solar Powered Rainbow Maker Prism Suncatcher Fun Home Window Decor Unique Gift for Christmas & Birthdays Standing Crystal
Kikkerland$35.544.4★
HDCRYSTALGIFTS Crystal Suncatchers for Window Hanging Glass Wind Chime Style Garden Sun Catchers with Crystals Prisms Rainbow Maker Indoor Outdoor Decor Handmade Gold Plated
HDCRYSTALGIFTS$15.414.8★
What buyers say about rainbow maker
What buyers praise and complain about, mined from review topics.What buyers love
“offers a beautiful display of colors”
“Very bright pleased with it”
“The craftsmanship is very nice”
“Definitely worth the price”
“Great gift”
“Gorgeous and its nice size”
“Beautiful as expected”
“Great decoration piece”
“Nice while it lasted”
“This is fun”
What buyers complain about
“However it breaks easily”
“My only complaint is the hook to hang it should be bigger to fit it better”
“Overpriced”
“Poor quality”
“Cheap plastic that doesnt work”
“It was a lot heavier than expected”
“Doesn't work”
“This does not work as advertised”
“don't think it would reflect light very well”
“Terrible - this item does not work”
Top return reasons
Common questions
- Is rainbow maker profitable to sell on Amazon United States?
- The niche generates $39K/yr across 13 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the rainbow maker niche?
- 9 brands and 42 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in rainbow maker?
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 2.0%.
- When does demand for rainbow maker peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the rainbow maker niche?
- Listings span $7.79–$40.31; the average listing price is $21.72 (sweet spot $15–$100). The average incumbent carries 4,035 reviews — the moat a new listing must climb.